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Pengembangan Potensi Komoditas Mawar sebagai Kreasi Berkelanjutan pada Aspek Ekonomi Kreatif Desa Karangpring
Bayu Aprillianto, Yosefa Sayekti, Indah Purnamawati, Ririn Irmadariyani, Adhelia Febriana Putri, Alvi Rahmadani, Theodicy Kristian Pratama, Brillian Farel Adhani, Zevicha Angelita Berlian Maskur, Nor Mazlina Abu Bakar
View Author Affiliations
- Bayu Aprillianto: Universitas Jember, Indonesia
- Yosefa Sayekti: Universitas Jember, Indonesia
- Indah Purnamawati: Universitas Jember, Indonesia
- Ririn Irmadariyani: Universitas Jember, Indonesia
- Adhelia Febriana Putri: Universitas Jember, Indonesia
- Alvi Rahmadani: Universitas Jember, Indonesia
- Theodicy Kristian Pratama: Universitas Jember, Indonesia
- Brillian Farel Adhani: Universitas Jember, Indonesia
- Zevicha Angelita Berlian Maskur: Universitas Jember, Indonesia
- Nor Mazlina Abu Bakar: Universiti Sultan Zainal Abidin, Malaysia
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Abstract
Rose cultivation in Karangpring Village, Jember Regency, has long been trapped in a low-value commodity chain — sold as fresh cut flowers for grave ceremonies, with farmers earning well below the regional minimum wage. This community service program addresses that gap by applying a creative economy approach to transform raw rose commodities into marketable food and non-food products, including rose syrup, rose jam, bakpia, reed diffusers, and aromatherapy candles. The program was carried out through Focus Group Discussions (FGD), hands-on production training, and structured mentoring sessions with the Women Farmers Community (Kelompok Wanita Tani), covering product development, brand identity, and digital marketing through platforms such as Shopee and Instagram. Beyond product diversification, the program pursued a broader objective: building a self-sustaining creative economy community under village government oversight, capable of managing production, distribution, and market expansion independently. Outcomes indicate a positive shift in community capacity, with consistent participation across five to ten sessions and early market traction through repeat orders at the local level. The program also contributes to the Sustainable Development Goals (SDGs), particularly in the areas of economic welfare, commodity literacy, and responsible resource use. Scaling this initiative from a community unit to a full creative industry will require strategic investment and partnership — a challenge that remains open.
Keywords
Author Biographies
Bayu Aprillianto
Universitas Jember
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Jember, Kabupaten Jember, Provinsi Jawa Timur, Indonesia
Yosefa Sayekti
Universitas Jember
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Jember, Kabupaten Jember, Provinsi Jawa Timur, Indonesia
Indah Purnamawati
Universitas Jember
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Jember, Kabupaten Jember, Provinsi Jawa Timur, Indonesia
Ririn Irmadariyani
Universitas Jember
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Jember, Kabupaten Jember, Provinsi Jawa Timur, Indonesia
Adhelia Febriana Putri
Universitas Jember
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Jember, Kabupaten Jember, Provinsi Jawa Timur, Indonesia
Alvi Rahmadani
Universitas Jember
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Jember, Kabupaten Jember, Provinsi Jawa Timur, Indonesia
Theodicy Kristian Pratama
Universitas Jember
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Jember, Kabupaten Jember, Provinsi Jawa Timur, Indonesia
Brillian Farel Adhani
Universitas Jember
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Jember, Kabupaten Jember, Provinsi Jawa Timur, Indonesia
Zevicha Angelita Berlian Maskur
Universitas Jember
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Jember, Kabupaten Jember, Provinsi Jawa Timur, Indonesia
Nor Mazlina Abu Bakar
Universiti Sultan Zainal Abidin
Faculty of Business and Management, Universiti Sultan Zainal Abidin, Kuala Trengganu, Malaysia
Article Identifiers
- Article Title: Pengembangan Potensi Komoditas Mawar sebagai Kreasi Berkelanjutan pada Aspek Ekonomi Kreatif Desa Karangpring
- DOI: 10.59431/ajad.v6i1.743
- Publication Date: 2026-04-20
- Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
- Volume: 6
- Issue: 1
- Pages: 100–112
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Article Details
| Volume: | 6 |
| Issue: | 1 |
| Year: | 2026 |
| Published: | 2026-04-20 |
| Pages: | 100–112 |
| Section: | Articles |
Additional Information
How to Cite
Aprillianto, B., Sayekti, Y., Purnamawati, I., Irmadariyani, R., Putri, A. F., Rahmadani, A., Pratama, T. K., Adhani, B. F., Maskur, Z. A. B., & Abu Bakar, N. M. (2026). Pengembangan Potensi Komoditas Mawar sebagai Kreasi Berkelanjutan pada Aspek Ekonomi Kreatif Desa Karangpring. AJAD : Jurnal Pengabdian Kepada Masyarakat, 6(1), 100–112. https://doi.org/10.59431/ajad.v6i1.743
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This work is licensed under a Creative Commons License.
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