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Optimalisasi Pemasaran dan Produksi Kopi Tangsi Wangi melalui Digital Marketing dan Edukasi Petani
Wala Erpurini, Dino Gustaf Leonandri, Nur Alamsyah
View Author Affiliations
- Wala Erpurini: Universitas Jenderal Achmad Yani, Indonesia
- Dino Gustaf Leonandri: Institut Pariwisata Trisakti, Indonesia
- Nur Alamsyah: Universitas Informatika dan BIsnis Indonesia, Indonesia
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Abstract
The community engagement program aims to optimize the marketing and production of Tangsi Wangi Coffee through the implementation of digital marketing and farmer education in the region. Tangsi Wangi Coffee, as a prominent local product, holds significant potential for further development in the global market. However, limited knowledge of digital marketing strategies and efficient production techniques poses major challenges for local coffee farmers. Therefore, this program focuses on two key aspects: first, providing training for farmers on improved and sustainable coffee cultivation techniques; and second, enhancing marketing capacities by introducing them to digital marketing concepts, including the use of social media, e-commerce, and other online marketing platforms. This initiative is expected to boost the competitiveness of Tangsi Wangi Coffee in local and international markets while positively impacting farmers' welfare by increasing income and expanding market access. Beyond improving farmers' skills in production and marketing, the program aims to create greater added value for the local community and strengthen the global competitiveness of Tangsi Wangi Coffee. Additionally, it seeks to establish a mutually beneficial ecosystem among farmers, coffee entrepreneurs, and consumers.
Author Biographies
Wala Erpurini
Universitas Jenderal Achmad Yani
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jenderal Achmad Yani, Kota Cimahi, Provinsi Jawa Barat, Indonesia.
Dino Gustaf Leonandri
Institut Pariwisata Trisakti
Program Studi Pengeloaan Hotel, Fakultas Pengelolaan Hotel, Institut Pariwisata Trisakti, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia.
Nur Alamsyah
Universitas Informatika dan BIsnis Indonesia
Program Studi Sistem Informasi, Fakultas Teknologi & Informasi, Universitas Informatika dan BIsnis Indonesia, Kota Bandung, Provinsi Jawa Barat, Indonesia.
Article Identifiers
- Article Title: Optimalisasi Pemasaran dan Produksi Kopi Tangsi Wangi melalui Digital Marketing dan Edukasi Petani
- DOI: 10.59431/ajad.v4i3.413
- Publication Date: 2024-12-01
- Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
- Volume: 4
- Issue: 3
- Pages: 643-650
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Article Details
| Volume: | 4 |
| Issue: | 3 |
| Year: | 2024 |
| Published: | 2024-12-01 |
| Pages: | 643-650 |
| Section: | Articles |
Additional Information
How to Cite
Erpurini, W., Leonandri, D. G., & Alamsyah, N. (2024). Optimalisasi Pemasaran dan Produksi Kopi Tangsi Wangi melalui Digital Marketing dan Edukasi Petani. AJAD : Jurnal Pengabdian Kepada Masyarakat, 4(3), 643-650. https://doi.org/10.59431/ajad.v4i3.413
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This work is licensed under a Creative Commons License.
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