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Implementasi Integrated Fishfolk Training untuk Peningkatan Kapasitas Pengemasan dan Pemasaran Produk Olahan Udang pada Kelompok Nelayan Pengolah Udang Desa Pidodo Kulonelompok Nelayan Pengolah Udang Desa Pidodo Kulon
Indriyani Indriyani, Hanifa Alsaba Kaneishia, Dea Sandra Isabella, Satsya Yoga Baswara, Rakha Mukti Rahardi
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- Indriyani Indriyani: Universitas Negeri Semarang, Indonesia
- Hanifa Alsaba Kaneishia: Universitas Negeri Semarang, Indonesia
- Dea Sandra Isabella: Universitas Negeri Semarang, Indonesia
- Satsya Yoga Baswara: Universitas Negeri Semarang, Indonesia
- Rakha Mukti Rahardi: Universitas Negeri Semarang, Indonesia
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Abstract
Empowering coastal communities by improving packaging and digital marketing skills is an important strategy to strengthen the competitiveness of local products. This community service initiative was carried out using a Participatory Action Research approach in Pidodo Kulon Village, Patebon District, Kendal Regency. The Integrated Fishfolk Training program involved 30 members of the Shrimp Processing Fishermen Group to enhance their technical and socio-economic capacity through hygienic packaging and digital-based marketing training. The activities included socialization, participatory problem identification, joint action planning, hands-on training, and continuous evaluation. The results showed an increase in packaging knowledge from 46.80 to 62.40 and marketing knowledge from 54.00 to 65.60, with 83% of participants applying hygienic and aesthetic packaging standards. Social changes were reflected in greater attention to product quality, the emergence of new local leaders, and rising motivation to expand businesses through digital platforms. Overall, this participatory approach effectively supports sustainable technical and socio-economic improvement.
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Author Biographies
Indriyani Indriyani
Universitas Negeri Semarang
Program Studi Pendidikan Ekonomi Akuntansi, Fakultas Ekonomika dan Bisnis, Universitas Negeri Semarang, Kota Semarang, Provinsi Jawa Tengah, Indonesia.
Hanifa Alsaba Kaneishia
Universitas Negeri Semarang
Program Studi Manajemen, Fakultas Ekonomika dan Bisnis, Universitas Negeri Semarang, Kota Semarang, Provinsi Jawa Tengah, Indonesia.
Dea Sandra Isabella
Universitas Negeri Semarang
Program Studi Akuntansi, Fakultas Ekonomika dan Bisnis, Universitas Negeri Semarang, Kota Semarang, Provinsi Jawa Tengah, Indonesia.
Satsya Yoga Baswara
Universitas Negeri Semarang
Fakultas Ekonomika dan Bisnis, Universitas Negeri Semarang, Kota Semarang, Provinsi Jawa Tengah, Indonesia.
Rakha Mukti Rahardi
Universitas Negeri Semarang
Program Studi Ekonomi Pembangunan, Fakultas Ekonomika dan Bisnis, Universitas Negeri Semarang, Kota Semarang, Provinsi Jawa Tengah, Indonesia.
Article Identifiers
- Article Title: Implementasi Integrated Fishfolk Training untuk Peningkatan Kapasitas Pengemasan dan Pemasaran Produk Olahan Udang pada Kelompok Nelayan Pengolah Udang Desa Pidodo Kulonelompok Nelayan Pengolah Udang Desa Pidodo Kulon
- DOI: 10.59431/ajad.v5i3.654
- Publication Date: 2025-12-01
- Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
- Volume: 5
- Issue: 3
- Pages: 556-563
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Article Details
| Volume: | 5 |
| Issue: | 3 |
| Year: | 2025 |
| Published: | 2025-12-01 |
| Pages: | 556-563 |
| Section: | Articles |
Additional Information
How to Cite
Indriyani, I., Kaneishia, H. A., Isabella, D. S., Baswara, S. Y., & Rahardi, R. M. (2025). Implementasi Integrated Fishfolk Training untuk Peningkatan Kapasitas Pengemasan dan Pemasaran Produk Olahan Udang pada Kelompok Nelayan Pengolah Udang Desa Pidodo Kulonelompok Nelayan Pengolah Udang Desa Pidodo Kulon. AJAD : Jurnal Pengabdian Kepada Masyarakat, 5(3), 556-563. https://doi.org/10.59431/ajad.v5i3.654
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This work is licensed under a Creative Commons License.
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