Meningkatkan Daya Saing dan Kesiapan Kerja Santri melalui Edutechnopreneurship Berbasis AI dengan Pendekatan Neurocoaching

Pertiwi Utami; Umi Khulsum; Sinta Ayu Purnamasari; Basrowi Basrowi

doi:10.59431/ajad.v5i3.667

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Meningkatkan Daya Saing dan Kesiapan Kerja Santri melalui Edutechnopreneurship Berbasis AI dengan Pendekatan Neurocoaching

Pertiwi Utami, Umi Khulsum, Sinta Ayu Purnamasari, Basrowi Basrowi

View Author Affiliations

Pertiwi Utami: Sekolah Tinggi Ekonomi dan Bisnis Islam Lampung, Indonesia
Umi Khulsum: Sekolah Tinggi Ekonomi dan Bisnis Islam Lampung, Indonesia
Sinta Ayu Purnamasari: Sekolah Tinggi Ekonomi dan Bisnis Islam Lampung, Indonesia
Basrowi Basrowi: Universitas Bina Bangsa, Indonesia

DOI:

https://doi.org/10.59431/ajad.v5i3.667

Published:

December 10, 2025

Pages:

693–706

6

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2

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Abstract

This community engagement program sought to strengthen the competitiveness and work readiness of 30 Islamic boarding school students through AI-based edutechnopreneurship supported by a neurocoaching approach. The program addressed key challenges faced by pesantren, including limited vocational skills, low digital literacy, and lack of entrepreneurial mindset among students. Activities included training in halal bakery production, AI-assisted digital marketing, and Sharia-compliant business bookkeeping, implemented through a Participatory Action Research (PAR) framework. The integration of hands-on practice and neurocoaching reinforced students' growth mindset, motivation, and entrepreneurial skills. Pre-post assessments revealed that 86.7% of participants achieved competency across technical, digital, and managerial domains, surpassing the initial target of 80%. Outcomes included enhanced vocational abilities in bakery production, improved digital marketing capacity through social media and e-commerce platforms, better understanding of Sharia financial recording, and the establishment of a small-scale bakery unit. This unit serves as a foundation for advancing pesantren-based economic empowerment and provides a sustainable business model for future replication in similar Islamic educational institutions.

Keywords

Islamic Boarding School; Edutechnopreneurship; Artificial Intelligence; Neurocoaching; Work Readiness

Author Biographies

Pertiwi Utami

Sekolah Tinggi Ekonomi dan Bisnis Islam Lampung

Program Studi Perbankan Syariah, Sekolah Tinggi Ekonomi dan Bisnis Islam Lampung, Kabupaten Pesawaran, Provinsi Lampung, Indonesia

Umi Khulsum

Sekolah Tinggi Ekonomi dan Bisnis Islam Lampung

Program Studi Perbankan Syariah, Sekolah Tinggi Ekonomi dan Bisnis Islam Lampung, Kabupaten Pesawaran, Provinsi Lampung, Indonesia

Sinta Ayu Purnamasari

Sekolah Tinggi Ekonomi dan Bisnis Islam Lampung

Program Studi Ekonomi Syariah, Sekolah Tinggi Ekonomi dan Bisnis Islam Lampung, Kabupaten Pesawaran, Provinsi Lampung, Indonesia

Basrowi Basrowi

Universitas Bina Bangsa

Program Magister Manajemen, Universitas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia

Article Identifiers

Article Title: Meningkatkan Daya Saing dan Kesiapan Kerja Santri melalui Edutechnopreneurship Berbasis AI dengan Pendekatan Neurocoaching
DOI: 10.59431/ajad.v5i3.667
Publication Date: 2025-12-10

Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
Volume: 5
Issue: 3
Pages: 693–706

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Article Details

Volume:	5
Issue:	3
Year:	2025
Published:	2025-12-10
Pages:	693–706
Section:	Articles

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How to Cite

Utami, P., Khulsum, U., Purnamasari, S. A., & Basrowi, B. (2025). Meningkatkan Daya Saing dan Kesiapan Kerja Santri melalui Edutechnopreneurship Berbasis AI dengan Pendekatan Neurocoaching. AJAD : Jurnal Pengabdian Kepada Masyarakat, 5(3), 693–706. https://doi.org/10.59431/ajad.v5i3.667