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Implementation of Customer Relationship Management (CRM) inAgribusiness to Enhance Students' Competency: A Participatory Action Research at SMKN PP Lembang
Titan Parama Yoga, Nur Alamsyah, Dhiya Waffa Putriana Bilqist, Niswah Kaifa Nazahah
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- Titan Parama Yoga: Universitas Informatika dan Bisnis Indonesia, Indonesia
- Nur Alamsyah: Universitas Informatika dan Bisnis Indonesia, Indonesia
- Dhiya Waffa Putriana Bilqist: Universitas Informatika dan Bisnis Indonesia, Indonesia
- Niswah Kaifa Nazahah: Universitas Informatika dan Bisnis Indonesia, Indonesia
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Abstract
This community service program aimed to enhance students' understanding of Customer Relationship Management (CRM) in agribusiness at SMKN PP Lembang using the Asset-Based Community Development (ABCD) approach. The program involved 120 grade XII students and included a pre-test, material presentation, discussions, and a post-test to evaluate knowledge improvement. The pre-test average score was 58%, while the post-test average rose to 85%, showing a 27% improvement in comprehension. The most notable improvements were seen in topics such as CRM tools, customer segmentation, and digital marketing strategies. The findings highlight the effectiveness of integrating CRM education into vocational training to equip students with practical business skills and decision-making capabilities.
Author Biographies
Titan Parama Yoga
Universitas Informatika dan Bisnis Indonesia
Universitas Informatika dan Bisnis Indonesia, Kota Bandung, Provinsi Jawa Barat, Indonesia.
Nur Alamsyah
Universitas Informatika dan Bisnis Indonesia
Universitas Informatika dan Bisnis Indonesia, Kota Bandung, Provinsi Jawa Barat, Indonesia.
Dhiya Waffa Putriana Bilqist
Universitas Informatika dan Bisnis Indonesia
Universitas Informatika dan Bisnis Indonesia, Kota Bandung, Provinsi Jawa Barat, Indonesia.
Niswah Kaifa Nazahah
Universitas Informatika dan Bisnis Indonesia
Universitas Informatika dan Bisnis Indonesia, Kota Bandung, Provinsi Jawa Barat, Indonesia.
Article Identifiers
- Article Title: Implementation of Customer Relationship Management (CRM) inAgribusiness to Enhance Students' Competency: A Participatory Action Research at SMKN PP Lembang
- DOI: 10.59431/ajad.v5i1.504
- Publication Date: 2025-04-10
- Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
- Volume: 5
- Issue: 1
- Pages: 203-210
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Issue Information
Article Details
| Volume: | 5 |
| Issue: | 1 |
| Year: | 2025 |
| Published: | 2025-04-10 |
| Pages: | 203-210 |
| Section: | Articles |
Additional Information
How to Cite
Yoga, T. P., Alamsyah, N., Bilqist, D. W. P., & Nazahah, N. K. (2025). Implementation of Customer Relationship Management (CRM) inAgribusiness to Enhance Students’ Competency: A Participatory Action Research at SMKN PP Lembang. AJAD : Jurnal Pengabdian Kepada Masyarakat, 5(1), 203-210. https://doi.org/10.59431/ajad.v5i1.504
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
This work is licensed under a Creative Commons License.
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