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Articles
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Pelatihan Fotografi Produk bagi Pelaku UMKM di Kelurahan Baros, Kecamatan Cimahi Tengah
Dimas Satrio Wijaksono, Reni Nuraeni, Freddy Yusanto, Fiqie Lavani Melano, Jalesita Putri Pramitha
View Author Affiliations
- Dimas Satrio Wijaksono: Universitas Telkom, Indonesia
- Reni Nuraeni: Universitas Telkom,, Indonesia
- Freddy Yusanto: Universitas Telkom, Indonesia
- Fiqie Lavani Melano: Universitas Telkom, Indonesia
- Jalesita Putri Pramitha: Universitas Telkom, Indonesia
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Abstract
Product photography training for MSMEs in Baros Village, Central Cimahi, aims to improve the visual and digital skills of business owners in marketing their products. This activity was carried out through three main stages: pre-production, production, and post-production. In the pre-production stage, material preparation, consultation with MSME players, and provision of tools were carried out. The production stage includes theory delivery, hands-on practice, and evaluation of photography skills. Meanwhile, the post-production stage focused on documentation, publication of results, and assessment to ensure the sustainability impact of the training. The results of the training showed a significant improvement in participants' ability to take quality product photos, which supported product branding and promotion through digital platforms. The program also helped reduce MSMEs' dependence on external services, thus optimizing their operational budget. With improved digital literacy, MSME players are able to reach a wider market, strengthen competitiveness, and support local economic inclusion.
Keywords
Author Biographies
Dimas Satrio Wijaksono
Universitas Telkom
Program Studi Penyiaran Konten Digital, Fakultas Komunikasi dan Ilmu, Universitas Telkom, Kabupaten Bandung, Provisnsi Jawa Barat, Indonesia.
Reni Nuraeni
Universitas Telkom,
Program Studi Penyiaran Konten Digital, Fakultas Komunikasi dan Ilmu, Universitas Telkom, Kabupaten Bandung, Provisnsi Jawa Barat, Indonesia.
Freddy Yusanto
Universitas Telkom
Program Studi Penyiaran Konten Digital, Fakultas Komunikasi dan Ilmu, Universitas Telkom, Kabupaten Bandung, Provisnsi Jawa Barat, Indonesia.
Fiqie Lavani Melano
Universitas Telkom
Program Studi Penyiaran Konten Digital, Fakultas Komunikasi dan Ilmu, Universitas Telkom, Kabupaten Bandung, Provisnsi Jawa Barat, Indonesia.
Jalesita Putri Pramitha
Universitas Telkom
Program Studi Penyiaran Konten Digital, Fakultas Komunikasi dan Ilmu, Universitas Telkom, Kabupaten Bandung, Provisnsi Jawa Barat, Indonesia.
Article Identifiers
- Article Title: Pelatihan Fotografi Produk bagi Pelaku UMKM di Kelurahan Baros, Kecamatan Cimahi Tengah
- DOI: 10.59431/ajad.v5i1.450
- Publication Date: 2025-04-01
- Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
- Volume: 5
- Issue: 1
- Pages: 72-79
References
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Article Details
| Volume: | 5 |
| Issue: | 1 |
| Year: | 2025 |
| Published: | 2025-04-01 |
| Pages: | 72-79 |
| Section: | Articles |
Additional Information
How to Cite
Wijaksono, D. S., Nuraeni, R., Yusanto, F., Melano, F. L., & Pramitha, J. P. (2025). Pelatihan Fotografi Produk bagi Pelaku UMKM di Kelurahan Baros, Kecamatan Cimahi Tengah. AJAD : Jurnal Pengabdian Kepada Masyarakat, 5(1), 72-79. https://doi.org/10.59431/ajad.v5i1.450
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This work is licensed under a Creative Commons License.
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