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Strategi Peningkatan Loyalitas Pelanggan dan Keberlanjutan Bisnis: Peran Kunci Kepuasan Konsumen dan Faktor Internal-Eksternal Pelanggan Sekolah Kewirausahaan Bina Amanah Cordova – Tangerang

  • 1*,2,3,4,5,6 Universitas Trisakti

* Corresponding Author: Dyah Astarini

Open Access
DOI
https://doi.org/10.59431/ajad.v3i3.207
Published
Pages
312–317

Issue

Vol. 3 No. 3 (2023)

AJAD : Jurnal Pengabdian kepada Masyarakat
DECEMBER 2023

Abstract

The training conducted by the Community Service Team (PkM) FEB-Usakti is to provide knowledge and understanding of the Strategy for Increasing Customer Loyalty and Business Sustainability at Bina Amanah Cordova Entrepreneurship School (SKBAC) in Tangerang. The program, attended by 17 entrepreneurs (10 females, 7 males) primarily from the food industry, utilized a methodological framework comprising lectures and interactive discussions. Preceding the main event, preparatory activities included surveys, coordination meetings, module development, and partner liaisons. Held on January 15, 2021, the session engaged participants in a pre-test and post-test to gauge their comprehension. Results indicated an increased understanding among participants regarding the significance of catering to both internal and external consumers and achieving customer satisfaction. These insights are vital for developing strategies aimed at fostering customer loyalty and ensuring sustainable business practices. Participants acknowledged the training as highly beneficial and in alignment with their expectations. It is hoped that future PkM activities will be a continuation of previous activities by providing material that supports this activity so that there is a complete and continuous activity.  The output that has been produced in addition to Publication in Accredited Journals is the creation of Intellectual Property Rights in the form of Copyright

Keywords

Internal and External Consumers Customer Satisfaction Customer Loyalty Sustainability

How to Cite

Astarini, D., Risqiani, R., Curry, K., Amalia, A. Z., Abnuri, A., & Lestari, D. S. (2023). Strategi Peningkatan Loyalitas Pelanggan dan Keberlanjutan Bisnis: Peran Kunci Kepuasan Konsumen dan Faktor Internal-Eksternal Pelanggan Sekolah Kewirausahaan Bina Amanah Cordova – Tangerang. AJAD : Jurnal Pengabdian Kepada Masyarakat, 3(3), 312–317. https://doi.org/10.59431/ajad.v3i3.207

References

  • Gloria, Obidinma Ogechi, et al. (2019). Reconceptualizing Service Profit Chain in Church Management: Scale Development Approach. Journal of Accounting and Management. 9(1).
  • Van Tulder, R., & van Mil, E. (2022). Principles of Sustainable Business: Frameworks for Corporate Action on the SDGs. Taylor & Francis.
  • Astarini, R. D., Karnasi, R., Sari, W. R., Ekaputri, M., & Hartono, P. (2021). Workshop Pembuatan Business Plan Ditinjau Dari Aspek Keuangan Bagi Calon Wirausaha Muda. Intervensi Komunitas, 3(1), 6-11

Author Biographies

  • Dyah Astarini, Universitas Trisakti

    Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia

  • Renny Risqiani, Universitas Trisakti

    Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia

  • Khirstina Curry, Universitas Trisakti

    Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia

  • Anisah Z Amalia, Universitas Trisakti

    Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia

  • Aslih Abnuri, Universitas Trisakti

    Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia

  • Desy Sekar Lestari, Universitas Trisakti

    Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia

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Copyright (c) 2023 AJAD : Jurnal Pengabdian kepada Masyarakat

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