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Pemberdayaan Desa Wisata Kahayya melalui Implementasi Sistem Digital Signage untuk Meningkatkan Pemasaran Digital dan Customer Experience
Indri Iswardhani, Nulthazam Sarah, Nur Fadilah Ayu Sandira, Sri Astuti Nasir, M. Yunasri Ridhoh
View Author Affiliations
- Indri Iswardhani: Universitas Negeri Makassar, Indonesia
- Nulthazam Sarah: Universitas Negeri Makassar, Indonesia
- Nur Fadilah Ayu Sandira: Universitas Negeri Makassar, Indonesia
- Sri Astuti Nasir: Universitas Negeri Makassar, Indonesia
- M. Yunasri Ridhoh: Universitas Negeri Makassar, Indonesia
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Abstract
This community service program aims to empower Kahayya Tourism Village through the implementation of a digital signage system to enhance digital marketing and customer experience. The partners involved are the Kahayya Hills Tourism Awareness Group (Pokdarwis) and the Kahayya Village Government in Bulukumba, South Sulawesi, targeting two pilot shops: Lego-lego Sarrea and Cafe Sawah. The methodology includes five stages: socialization, literacy training, content creation based on local storytelling, installation of integrated digital signage linked to Google Business Profile and social media, mentoring, and sustainability through practical modules and digital learning groups. Results show both shops successfully operated digital signage displaying menus, promotional content, and SOPs connected online. Managers improved their ability to produce promotional content and manage digital platforms, with training scores rising from 58 to 78. The program strengthened business identity and enhanced tourist experiences through modern, interactive services.
Author Biographies
Indri Iswardhani
Universitas Negeri Makassar
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar, Kota Makassar, Provinsi Sulawesi Selatan, Indonesia.
Nulthazam Sarah
Universitas Negeri Makassar
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar, Kota Makassar, Provinsi Sulawesi Selatan, Indonesia.
Nur Fadilah Ayu Sandira
Universitas Negeri Makassar
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar, Kota Makassar, Provinsi Sulawesi Selatan, Indonesia.
Sri Astuti Nasir
Universitas Negeri Makassar
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar, Kota Makassar, Provinsi Sulawesi Selatan, Indonesia.
M. Yunasri Ridhoh
Universitas Negeri Makassar
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar, Kota Makassar, Provinsi Sulawesi Selatan, Indonesia.
Article Identifiers
- Article Title: Pemberdayaan Desa Wisata Kahayya melalui Implementasi Sistem Digital Signage untuk Meningkatkan Pemasaran Digital dan Customer Experience
- DOI: 10.59431/ajad.v6i2.908
- Publication Date: 2026-08-01
- Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
- Volume: 6
- Issue: 2
- Pages: 436-444
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Article Details
| Volume: | 6 |
| Issue: | 2 |
| Year: | 2026 |
| Published: | 2026-08-01 |
| Pages: | 436-444 |
| Section: | Articles |
Additional Information
How to Cite
Iswardhani, I., Sarah, N., Sandira, N. F. A., Nasir, S. A., & Ridhoh, M. Y. (2026). Pemberdayaan Desa Wisata Kahayya melalui Implementasi Sistem Digital Signage untuk Meningkatkan Pemasaran Digital dan Customer Experience. AJAD : Jurnal Pengabdian Kepada Masyarakat, 6(2), 436-444. https://doi.org/10.59431/ajad.v6i2.908
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This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons License.
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