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Peningkatan Daya Saing dan Pendapatan UMKM melalui Pelatihan Strategi Keunggulan Bersaing pada Lapak Warga Puri Kartika Ciledug
RR Dyah Astarini, Ayu Aulia Oktaviani, Beta Oki Baliartati, Muhammad Putra, Mutia Anindita, Dewi Anggraini
View Author Affiliations
- RR Dyah Astarini: Universitas Trisakti, Indonesia
- Ayu Aulia Oktaviani: Universitas Trisakti, Indonesia
- Beta Oki Baliartati: Universitas Trisakti, Indonesia
- Muhammad Putra: Universitas Trisakti, Indonesia
- Mutia Anindita: Universitas Trisakti, Indonesia
- Dewi Anggraini: Universitas Trisakti, Indonesia
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Abstract
This community service activity aims to enhance the capacity of MSME actors at Lapak Warga Puri Kartika Ciledug in developing competitive advantage strategies to strengthen their business position and increase revenue. The main challenge faced by participants is limited ability to recognize business potential, identify product uniqueness, and create value that differentiates their products from competitors. The activity involved training and mentoring focused on understanding the concept of competitive advantage, resource identification, differentiation strategies, and customer value creation. The 18 participants, mostly women, showed significant improvement in recognizing their strengths, understanding competitive strategies, and planning business development steps. This program supports developing a strategic mindset among MSME owners, shifting focus from sales to value creation and sustainable competitive advantage. Ongoing mentoring is recommended to ensure strategy implementation and continuous growth.
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Author Biographies
RR Dyah Astarini
Universitas Trisakti
Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia.
Ayu Aulia Oktaviani
Universitas Trisakti
Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia.
Beta Oki Baliartati
Universitas Trisakti
Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia.
Muhammad Putra
Universitas Trisakti
Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia.
Mutia Anindita
Universitas Trisakti
Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia.
Dewi Anggraini
Universitas Trisakti
Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia.
Article Identifiers
- Article Title: Peningkatan Daya Saing dan Pendapatan UMKM melalui Pelatihan Strategi Keunggulan Bersaing pada Lapak Warga Puri Kartika Ciledug
- DOI: 10.59431/ajad.v6i2.932
- Publication Date: 2026-08-01
- Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
- Volume: 6
- Issue: 2
- Pages: 483-490
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Issue Information
Article Details
| Volume: | 6 |
| Issue: | 2 |
| Year: | 2026 |
| Published: | 2026-08-01 |
| Pages: | 483-490 |
| Section: | Articles |
Additional Information
How to Cite
Astarini, R. D., Oktaviani, A. A., Baliartati, B. O., Putra, M., Anindita, M., & Anggraini, D. (2026). Peningkatan Daya Saing dan Pendapatan UMKM melalui Pelatihan Strategi Keunggulan Bersaing pada Lapak Warga Puri Kartika Ciledug. AJAD : Jurnal Pengabdian Kepada Masyarakat, 6(2), 483-490. https://doi.org/10.59431/ajad.v6i2.932
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This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons License.
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