Peningkatan Daya Saing dan Pendapatan UMKM melalui Pelatihan Strategi Keunggulan Bersaing pada Lapak Warga Puri Kartika Ciledug

RR Dyah Astarini; Ayu Aulia Oktaviani; Beta Oki Baliartati; Muhammad Putra; Mutia Anindita; Dewi Anggraini

doi:10.59431/ajad.v6i2.932

Authors

RR Dyah Astarini Universitas Trisakti
Ayu Aulia Oktaviani Universitas Trisakti
Beta Oki Baliartati Universitas Trisakti
Muhammad Putra Universitas Trisakti
Mutia Anindita Universitas Trisakti
Dewi Anggraini Universitas Trisakti

DOI:

https://doi.org/10.59431/ajad.v6i2.932

Keywords:

MSME, Competitive Advantage, Differentiation, Business Competitiveness, Business Development

Abstract

This community service activity aims to enhance the capacity of MSME actors at Lapak Warga Puri Kartika Ciledug in developing competitive advantage strategies to strengthen their business position and increase revenue. The main challenge faced by participants is limited ability to recognize business potential, identify product uniqueness, and create value that differentiates their products from competitors. The activity involved training and mentoring focused on understanding the concept of competitive advantage, resource identification, differentiation strategies, and customer value creation. The 18 participants, mostly women, showed significant improvement in recognizing their strengths, understanding competitive strategies, and planning business development steps. This program supports developing a strategic mindset among MSME owners, shifting focus from sales to value creation and sustainable competitive advantage. Ongoing mentoring is recommended to ensure strategy implementation and continuous growth.

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Author Biographies

RR Dyah Astarini, Universitas Trisakti

Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia.
Ayu Aulia Oktaviani, Universitas Trisakti

Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia.
Beta Oki Baliartati, Universitas Trisakti

Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia.
Muhammad Putra, Universitas Trisakti

Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia.
Mutia Anindita, Universitas Trisakti

Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia.
Dewi Anggraini, Universitas Trisakti

Program Studi Manajemen Fakultas Ekonomi & Bisnis, Universitas Trisakti, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta, Indonesia.

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