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Penguatan Branding Digital Sanggar Seni Cahya Art Baliqui melalui Pengembangan Website Profile Berbasis Vercel

  • 1*,2,3,4,5,6,7 Universitas Primakara

* Corresponding Author: Ni Wayan Nanik Suaryani Taro Putri

Open Access
Published
Pages
50–55

Issue

Vol. 6 No. 1 (2026)

AJAD : Jurnal Pengabdian kepada Masyarakat
APRIL 2026

Abstract

Conventional promotional limitations hinder the visibility of Sanggar Seni Cahya Art's Baliqui in preserving culture during the digital era. This Community Service (PKM) project aims to strengthen the partner's digital branding by developing a Vercel-based website profile. The implementation method adopts a Design Thinking framework integrated with a User-Centered Design (UCD) approach. Google Lighthouse audit results showed a perfect SEO score (100%), while GTmetrix testing achieved a Grade A with a 100% performance score. Beyond the technical figures, the real impact is reflected in the partner's positive response — stating that the website's presence significantly increases the studio's professionalism and facilitates public access to information. These results confirm that a professional, fast, and low-maintenance system infrastructure can serve as an effective promotional solution without burdening the partner with complex technical upkeep.

Keywords

How to Cite

Putri, N. W. N. S. T. ., Putra, A. A. G. A. M., Dwijaya, I. M. R., Gunartajaya, I. P. ., Kesawa, I. W. A. M., Kusuma, I. M. A. W. ., & Raditya, I. G. G. R. (2026). Penguatan Branding Digital Sanggar Seni Cahya Art Baliqui melalui Pengembangan Website Profile Berbasis Vercel. AJAD : Jurnal Pengabdian Kepada Masyarakat, 6(1), 50–55. https://doi.org/10.59431/ajad.v6i1.714

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Author Biographies

  • Ni Wayan Nanik Suaryani Taro Putri, Universitas Primakara

    Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Primakara, Kota Denpasar, Provinsi Bali, Indonesia

  • Anak Agung Gede Adi Mega Putra, Universitas Primakara

    Program Studi Teknik Informatika, Fakultas Teknologi Informasi dan Desain, Universitas Primakara, Kota Denpasar, Provinsi Bali, Indonesia

  • I Made Rama Dwijaya, Universitas Primakara

    Program Studi Teknik Informatika, Fakultas Teknologi Informasi dan Desain, Universitas Primakara, Kota Denpasar, Provinsi Bali, Indonesia

  • I Putu Gunartajaya, Universitas Primakara

    Program Studi Teknik Informatika, Fakultas Teknologi Informasi dan Desain, Universitas Primakara, Kota Denpasar, Provinsi Bali, Indonesia

  • I Wayan Abdi Manik Kesawa, Universitas Primakara

    Program Studi Teknik Informatika, Fakultas Teknologi Informasi dan Desain, Universitas Primakara, Kota Denpasar, Provinsi Bali, Indonesia

  • I Made Aldi Wira Kusuma, Universitas Primakara

    Program Studi Teknik Informatika, Fakultas Teknologi Informasi dan Desain, Universitas Primakara, Kota Denpasar, Provinsi Bali, Indonesia

  • I Gede Galang Raka Raditya, Universitas Primakara

    Program Studi Teknik Informatika, Fakultas Teknologi Informasi dan Desain, Universitas Primakara, Kota Denpasar, Provinsi Bali, Indonesia

License

Copyright (c) 2026 Ni Wayan Nanik Suaryani Taro Putri, Anak Agung Gede Adi Mega Putra, I Made Rama Dwijaya, I Putu Gunartajaya, I Wayan Abdi Manik Kesawa, I Made Aldi Wira Kusuma, I Gede Galang Raka Raditya

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