Peningkatan Branding Produk Melalui Pelatihan Digital Marketing untuk Pengembangan Bisnis pada Pelaku UMKM Kota Lhokseumawe

Abstract

Keywords

References

• Kitsios, F., & Kamariotou, M. (2021). Artificial intelligence and business strategy towards digital transformation: A research agenda. Sustainability, 13(4), 2025. DOI: https://doi.org/10.3390/su13042025
• Ukko, J., Nasiri, M., Saunila, M., & Rantala, T. (2019). Sustainability strategy as a moderator in the relationship between digital business strategy and financial performance. Journal of Cleaner Production, 236, 117626. DOI: https://doi.org/10.1016/j.jclepro.2019.117626
• Anurogo, D., La Ramba, H., Putri, N. D., & Putri, U. M. P. (2023). Digital Literacy 5.0 to enhance multicultural education. Multicultural Islamic Education Review, 1(2), 109-179.
• Hidayat, R., & Hari, M. (2016). Pelatihan digital marketing dan pengembangan branding produk sebagai variasi usaha ekonomi produktif. Journal of Psychology and Educational Research, 4(2), 1–23. DOI: https://doi.org/10.28926/jppnu.v4i2.132
• Sujanto, A., & L. H. (2016). Psikologi Kepribadian. Jakarta: Bumi Aksara.
• Kompas. (2022, December 5). UMKM Aceh Ramai-ramai Naik Kelas. Retrieved from https://www.kompas.id/baca/nusantara/2022/12/05/umkm-aceh-ramai-ramai
• Sukorejo Semarang Kota. UMKM. Retrieved from https://sukorejo.semarangkota.go.id/umkm.
• Fuadi, F., Juanda, R., & Ramadhan. (2022). Strategi pengembangan UMKM Go Halal berbasis digital. Jurnal Pengabdian Kreativitas, 1(2), 8–13.
• Fuadi, & Razali, R. (2022). Sosialisasi pasar digital pada pedagang grosir desa Meunasah Alue Kota Lhokseumawe. Malik Al-Shalih: Jurnal Pengabdian Masyarakat, 1(1), 11–18.
• Khairawati, & Fuadi. (2023). Pembinaan pelaku usaha perempuan melalui pelatihan manajemen usaha dan keuangan bagi pelaku UMKM di Gampong Meuria Paloh Kota Lhokseumawe. Jurnal Pengabdian Nasional (JPN) Indonesia, 4(2). E-ISSN: 2723-7060, P-ISSN: 2776-806.
• Achyar, C., & Rahmaniar. (2022). Pendampingan pembuatan cash flow dalam mengelola keuangan rumah tangga di Desa Hagu Selatan Kecamatan Banda Sakti Kota Lhokseumawe. Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Malikussaleh.
• Rahmaniar, Khairawati, Isfayani, E., Fuadi, & Wahyuddin. (2022). Empowerment of women through sewing skills training for increasing independence and income in Indewantara North Aceh District. IRPITAGE JOURNAL, 2(3), 147–153.

Author Biographies

• Rahmaniar, Universitas Malikussaleh

  Fakultas Ekonomi dan Bisnis, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia

• Fuadi, Universitas Malikussaleh

  Fakultas Ekonomi dan Bisnis, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia

• Khairawati, Universitas Malikussaleh

  Fakultas Ekonomi dan Bisnis, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia

• Erna Isfayani, Universitas Malikussaleh

  Fakultas Ekonomi dan Bisnis, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia

• Wahyuddin, Universitas Malikussaleh

  Fakultas Ekonomi dan Bisnis, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia

• Arliansyah, Universitas Malikussaleh

  Fakultas Ekonomi dan Bisnis, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia

• Afwan Jamil, Universitas Malikussaleh

  Fakultas Ekonomi dan Bisnis, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia

• M. Nuzul Mufid, Universitas Malikussaleh

  Fakultas Ekonomi dan Bisnis, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia

License

Copyright (c) 2023 AJAD : Jurnal Pengabdian kepada Masyarakat

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This is an open-access journal. All articles are distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Under this license, you are free to:

• Share: Copy and redistribute the material in any medium or format.
• Adapt: Remix, transform, and build upon the material for any purpose, even commercially.

Attribution Requirements:
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

Copyright and Retention:
Authors retain copyright without restrictions and grant this journal the right of first publication under an open-access model. The journal retains non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

Usage Statistics