Skip to main content
ajad@msti-indonesia.com +6281377790601
Register
Articles

Pelatihan dan Pendampingan Pemanfaatan Media Digital untuk Medukung Peningkatan Pemasaran Produk UKM di Desa Uteunkot Kota Lhokseumawe

  • 1*,2,3,4,5 Universitas Malikussaleh

* Corresponding Author: Ilham Sahputra

Open Access
DOI
https://doi.org/10.59431/ajad.v3i3.197
Published
Pages
197–205

Issue

Vol. 3 No. 3 (2023)

AJAD : Jurnal Pengabdian kepada Masyarakat
DECEMBER 2023

Abstract

The use of digital media by MSMEs, which is increasingly competitive and growing rapidly, requires Small and Medium Enterprises (SMEs) to implement effective and efficient marketing strategies. The use of digital media is very important in marketing SME products in the digital era. However, the problem faced is the lack of knowledge and skills of Uteunkot village residents in utilizing digital media as a marketing tool. Meanwhile, training and mentoring are effective solutions for increasing the use of digital media to support the growth and success of SMEs. This service aims to empower SMEs in Uteunkot Village through digital media to support increased marketing of SME products. The training material covers the use of social media, both content creation and online advertising strategies. The results of the Digital Media Utilization Training and Assistance service showed that 88% and 12% of respondents were satisfied with implementing the service activities. Then, the results of the solution's suitability are expected by partners to increase their productivity and market access using digital technology and be able to compete better in an increasingly competitive market.

Keywords

UKM Training and Mentoring Digital Media Social Media

How to Cite

Sahputra, I. (2023). Pelatihan dan Pendampingan Pemanfaatan Media Digital untuk Medukung Peningkatan Pemasaran Produk UKM di Desa Uteunkot Kota Lhokseumawe (Fakhrurrazi, Devi Irwansyah, D. Angelina, & S. F. A Zohra, Trans.). AJAD : Jurnal Pengabdian Kepada Masyarakat, 3(3), 197–205. https://doi.org/10.59431/ajad.v3i3.197

References

  • Shahadat, M. M. H., Nekmahmud, M., Ebrahimi, P., & Fekete-Farkas, M. (2023). Digital Technology Adoption in SMEs: What Technological, Environmental and Organizational Factors Influence SMEs’ ICT Adoption in Emerging Countries? Global Business Review. DOI: https://doi.org/10.1177/09721509221137199
  • Erdin, C., & Ozkaya, G. (2020). Contribution of small and medium enterprises to economic development and quality of life in Turkey. Heliyon, 6(2), e03215. DOI: https://doi.org/10.1016/j.heliyon.2020.e03215
  • Zulkifli, Z., & Rachim, A. R. (2020). Tinjauan Pelaksanaan Program Pengembangan Ukm Go Online Pada Komunitas Shopee Samarinda Tahun 2019. Jurnal Ekonomi Indonesia, 9(1), 29. DOI: https://doi.org/10.29103/ekonomika.v9i1.3170
  • Effendi, M. R., Abubakar, R., & Bachri, N. (2022). Pemasaran digital dan kinerja umkm: dapatkah inovasi produk menjadi variabel mediasi? Jurnal Manajemen Indonesia, 7(2). Retrieved from http://ojs.unimal.ac.id/index.php/jmind
  • Sahputra, I., Pratama, A., Fachrurrazi, S., Muthmainnah, M., & Saptari, M. A. (2023). Meningkatkan Semangat Literasi Digital Pada Generasi Millenial Dalam Penangkalan Berita Hoaks. Jurnal Malikussaleh Mengabdi, 2(1), 283. DOI: https://doi.org/10.29103/jmm.v2i1.12358
  • Fakhrurrazi, F., Nurhafni, N., Ula, M., Setiawan, A. L., & Arpika, A. M. (2022). Pengembangan Desa Digital Dalam Pelayanan Publik Dan Kearsipan Berbasis Teknologi Informasi Di Gampong Reulet Timur. Rambideun Jurnal Pengabdian Kepada Masyarakat, 5(3), 252–260. DOI: https://doi.org/10.51179/pkm.v5i3.1468
  • Rupeika-Apoga, R., Bule, L., & Petrovska, K. (2022). Digital Transformation of Small and Medium Enterprises: Aspects of Public Support. Journal of Risk and Financial Management, 15(2), 45. DOI: https://doi.org/10.3390/jrfm15020045
  • Ula, M., Tjut Adek, R., Muhammad, M., Bustami, B., Fasdarsyah, F., & Mukhlis, M. (2022). Pelatihan Dan Pendampingan Digital Marketing Bagi Pelaku Usaha Kuliner Di Kota Bireuen. Rambideun Jurnal Pengabdian Kepada Masyarakat, 5(1), 27–34. DOI: https://doi.org/10.51179/pkm.v5i1.837
  • Alfand, A. (2022). 8 Contoh UKM Sukses di Indonesia Patut di Contoh. Retrieved November 6, 2023, from https://alfand.web.id/kumpulan-contoh-ukm-sukses/
  • Suryanto. (2021). Kisah sukses UMKM warung setelah gabung platform digital. Retrieved from https://www.antaranews.com/berita/2464337/kisah-sukses-umkm-warung-setelah-gabung-platform-digital

Author Biographies

  • Ilham Sahputra, Universitas Malikussaleh

    Program Studi Sistem Informasi, Fakultas Teknik, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia

  • Fakhrurrazi, Universitas Malikussaleh

    Program Studi Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia

  • Devi Irwansyah, Universitas Malikussaleh

    Program Studi Teknik Industri, Fakultas Teknik, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia

  • Difa Angelina, Universitas Malikussaleh

    Program Studi Sistem Informasi, Fakultas Teknik, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia

  • Siti Fatimah A Zohra, Universitas Malikussaleh

    Program Studi Sistem Informasi, Fakultas Teknik, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia

License

Copyright (c) 2023 AJAD : Jurnal Pengabdian kepada Masyarakat

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This is an open-access journal. All articles are distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Under this license, you are free to:

  • Share: Copy and redistribute the material in any medium or format.
  • Adapt: Remix, transform, and build upon the material for any purpose, even commercially.

Attribution Requirements:
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

Copyright and Retention:
Authors retain copyright without restrictions and grant this journal the right of first publication under an open-access model. The journal retains non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

Usage Statistics

Similar Articles

start an advanced similarity search

Most read articles by the same author(s)