Perancangan dan Implementasi Website UMKM Semangat Muda Terintegrasi WhatsApp AI Chat untuk Meningkatkan Penjualan Produk

Nur Aswan Multazam; Yusi Gunawan; Mesra Betty Yel

doi:10.59431/ajad.v6i1.702

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Perancangan dan Implementasi Website UMKM Semangat Muda Terintegrasi WhatsApp AI Chat untuk Meningkatkan Penjualan Produk

Nur Aswan Multazam, Yusi Gunawan, Mesra Betty Yel

View Author Affiliations

Nur Aswan Multazam: Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, Indonesia
Yusi Gunawan: Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, Indonesia
Mesra Betty Yel: Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, Indonesia

DOI:

https://doi.org/10.59431/ajad.v6i1.702

Published:

April 1, 2026

Pages:

43–49

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Abstract

This community service program designed a digital solution for SM Cloth "Semangat Muda", an MSME in Tegal providing screen-printing and printing services. Two core problems were identified: promotional channels that remain narrow, and the recurring risk of lost orders caused by delayed manual responses during the ordering process. The proposed solution consists of an MSME website serving as a product catalog and service information medium, paired with a WhatsApp AI Chat system designed to answer customer queries and collect order details in a structured manner. Development follows the Waterfall SDLC model, beginning with a needs assessment through direct observation and interviews, followed by UI/UX design, relational database design, and chatbot conversation flow design with service orchestration. Outputs include a modular website design covering catalog, service information, and WhatsApp-based ordering, as well as a chatbot design with conversation context storage and order logging. The proposed system is expected to reduce response time, broaden digital promotional reach, and reinforce the business image of the MSME.

Keywords

Digitalization; MSME; Sales; WhatsApp AI Chat; Website

Author Biographies

Nur Aswan Multazam

Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika

Program Studi Sistem Informasi, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, Indonesia

Yusi Gunawan

Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika

Program Studi Sistem Informasi, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, Indonesia

Mesra Betty Yel

Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika

Program Studi Sistem Informasi, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, Indonesia

Article Identifiers

Article Title: Perancangan dan Implementasi Website UMKM Semangat Muda Terintegrasi WhatsApp AI Chat untuk Meningkatkan Penjualan Produk
DOI: 10.59431/ajad.v6i1.702
Publication Date: 2026-04-01

Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
Volume: 6
Issue: 1
Pages: 43–49

References

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Article Details

Volume:	6
Issue:	1
Year:	2026
Published:	2026-04-01
Pages:	43–49
Section:	Articles

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How to Cite

Multazam, N. A., Gunawan, Y., & Betty Yel, M. (2026). Perancangan dan Implementasi Website UMKM Semangat Muda Terintegrasi WhatsApp AI Chat untuk Meningkatkan Penjualan Produk. AJAD : Jurnal Pengabdian Kepada Masyarakat, 6(1), 43–49. https://doi.org/10.59431/ajad.v6i1.702