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Sosialisasi Digital Marketing dalam Upaya Peningkatan Penjualan Produk UMKM di Kepulauan Banda, Maluku Tengah
Amelia Josefien Viotty Radianto, Muhammad Fadila Laitupa, Senda Yunita Leatemia, Fanny Monica Anakotta, M Rifkhi Fauzan S
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- Amelia Josefien Viotty Radianto: Universitas Pattimura, Indonesia
- Muhammad Fadila Laitupa: Universitas Pattimura, Indonesia
- Senda Yunita Leatemia: Universitas Pattimura, Indonesia
- Fanny Monica Anakotta: Universitas Pattimura, Indonesia
- M Rifkhi Fauzan S: Universitas Pattimura, Indonesia
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Abstract
The purpose of this community service activity is to provide education in the form of outreach to increase sales of MSME products through digital marketing in the Banda Islands, Central Maluku. The methods used to carry out community service activities are qualitative methods in the form of interviews and active and participatory learning methods. After being evaluated through several interview questions, this socialization was able to increase the knowledge and insight of MSME players in the Banda Islands so that they could maximize the potential of technology around them in an effort to increase sales of MSME products.
Author Biographies
Amelia Josefien Viotty Radianto
Universitas Pattimura
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Pattimura, Kota Ambon, Provinsi Maluku, Indonesia
Muhammad Fadila Laitupa
Universitas Pattimura
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Pattimura, Kota Ambon, Provinsi Maluku, Indonesia
Senda Yunita Leatemia
Universitas Pattimura
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Pattimura, Kota Ambon, Provinsi Maluku, Indonesia
Fanny Monica Anakotta
Universitas Pattimura
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Pattimura, Kota Ambon, Provinsi Maluku, Indonesia
M Rifkhi Fauzan S
Universitas Pattimura
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Pattimura, Kota Ambon, Provinsi Maluku, Indonesia
Article Identifiers
- Article Title: Sosialisasi Digital Marketing dalam Upaya Peningkatan Penjualan Produk UMKM di Kepulauan Banda, Maluku Tengah
- DOI: 10.59431/ajad.v4i1.303
- Publication Date: 2024-04-30
- Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
- Volume: 4
- Issue: 1
- Pages: 181–185
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Article Details
| Volume: | 4 |
| Issue: | 1 |
| Year: | 2024 |
| Published: | 2024-04-30 |
| Pages: | 181–185 |
| Section: | Articles |
Additional Information
How to Cite
Radianto, A. J. V., Laitupa, M. F., Leatemia, S. Y., Anakotta, F. M., & Fauzan S, M. R. (2024). Sosialisasi Digital Marketing dalam Upaya Peningkatan Penjualan Produk UMKM di Kepulauan Banda, Maluku Tengah. AJAD : Jurnal Pengabdian Kepada Masyarakat, 4(1), 181–185. https://doi.org/10.59431/ajad.v4i1.303
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This work is licensed under a Creative Commons License.
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