Skip to main content
ajad@msti-indonesia.com +6281377790601
Register
Articles

Pelatihan Jaringan Digital Marketing Sebagai Sarana Penunjang Pemasaran Produk UMKM di Desa Sukopuro, Jabung, Kabupaten Malang Jawa Timur

  • 1,2,3* Universitas Wisnuwardhana Malang

* Corresponding Author: Peni Puspitasari

Open Access
DOI
https://doi.org/10.35870/ajad.v2i1.26
Published
Pages
21-28

Issue

Vol. 2 No. 1 (2022)

AJAD : Jurnal Pengabdian kepada Masyarakat
MAY 2022

Abstract

Sukopuro Village has around a hundred MSME actors with processed local agricultural products which are dominated by cassava. The COVID-19 pandemic has reduced the number of orders for MSME products in Sukopuro Village. One of the factors causing delays in product marketing is the limited knowledge of MSME actors on how to sell boldly (online). This training aims to provide insight as well as the practice of creating a digital marketing network in order to increase the marketing of MSME products in Sukopuro Village, Jabung District, Malang Regency, East Java. This training is carried out in the following stages; 1) data collection by direct observation and observation, 2) preparation of counseling consisting of requests for permits to village officials, preparation of training materials and media used, 3) implementation of counseling by the process of providing material through offline media, 4) activity evaluation. The results of this counseling are aimed at helping participants who do not understand marketing strategies boldly (online) to understand how to have an email account and social media to be used as a means to market their MSME products.

Keywords

Product Marketing MSME’s Digital Marketing Unidha KKn Malang

How to Cite

Kristianti, T., Aryanto Balol, W. ., & Puspitasari, P. (2022). Pelatihan Jaringan Digital Marketing Sebagai Sarana Penunjang Pemasaran Produk UMKM di Desa Sukopuro, Jabung, Kabupaten Malang Jawa Timur. AJAD : Jurnal Pengabdian Kepada Masyarakat, 2(1), 21-28. https://doi.org/10.35870/ajad.v2i1.26

References

  • Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Wisnuwardhana Malang. 2019. Buku Pedoman Kuliah Kerja Nyata (KKN) UniversitasWisnuwardhana Malang Th. Akademik 2019-2020. Universitas Wisnuwardhana Malang.
  • Departemen Pendidikan dan Kebudayaan, Direktorat Penelitian dan Pengabdian kepada Masyarakat (P3M), 1983. Pedoman Pelaksanaan Kuliah Kerja Nyata (KKN) di Perguruan Tinggi, Edisi 3.
  • Mar’at, 1981. Sikap Manusia Perubahan serta Pengukurannya, Psikologi UNPAD Bandung, Ghalia Indonesia.
  • Anwar, Surya, 1982. Dampak Kuliah Kerja Nyata (KKN) pada Masyarakat Desa. Kasus KKN UNDIP di Sumatra Barat. (Disertasi)
  • Kaplan, Andreas M.; Michael Haenlein (2010) "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53(1): 59–68.
  • Brigham, Eugene F dan Houston. 2006. Fundamental of Financial Management: Dasar-Dasar Manajemen Keuangan. Edisi 10. Jakarta: Salemba Empat.
  • Basu Swastha, T. Hani Handoko, 2001. Manajemen Pemasaran Analisis Perilaku Konsumen , Edisi2, Liberty. Yogyakarta.
  • Barton, Sidney L.,Ned C.Hill, and Sirinivasan Sundaran, (1989). An Empirical Test of Stakeholder Theory Predictions of Capital Structure, Journal of the Financial Management Association, Spring.

Author Biographies

  • Tri Kristianti, Universitas Wisnuwardhana Malang

    Prodi Teknik Industri, Fakultas Teknik, Universitas Wisnuwardhana Malang, Jalan Terusan Danau Sentani No.99, Malang, Provinsi Jawa Timur, Indonesia

  • Wirawan Aryanto Balol, Universitas Wisnuwardhana Malang

    Prodi Teknik Industri, Fakultas Teknik, Universitas Wisnuwardhana Malang, Jalan Terusan Danau Sentani No.99, Malang, Provinsi Jawa Timur, Indonesia

  • Peni Puspitasari, Universitas Wisnuwardhana Malang

    Prodi Teknik Industri, Fakultas Teknik, Universitas Wisnuwardhana Malang, Jalan Terusan Danau Sentani No.99, Malang, Provinsi Jawa Timur, Indonesia

License

Copyright (c) 2022 AJAD : Jurnal Pengabdian kepada Masyarakat

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This is an open-access journal. All articles are distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Under this license, you are free to:

  • Share: Copy and redistribute the material in any medium or format.
  • Adapt: Remix, transform, and build upon the material for any purpose, even commercially.

Attribution Requirements:
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

Copyright and Retention:
Authors retain copyright without restrictions and grant this journal the right of first publication under an open-access model. The journal retains non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

Usage Statistics

Similar Articles

start an advanced similarity search