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Penerapan Strategi Promosi Digital untuk Meningkatkan Optimalisasi Layanan Penyewaan Peralatan Kamping melalui Sistem Informasi Berbasis Web pada Merapeak Outdoor
Indriani Indriani, Esa Fauzi, Adi Purnama, Bagus Alit Prasetyo, Atep Aulia Rahman, Fatriani Porsiana, Nadhira Azmi Hasna, Bernadetta Dhealova Shelvonia, Dafi Christian, Muhammad Rofi Syahidulhaq, Kayla Zahra Wirya Dijaya
View Author Affiliations
- Indriani Indriani: Universitas Widyatama, Indonesia
- Esa Fauzi: Universitas Widyatama, Indonesia
- Adi Purnama: Universitas Widyatama, Indonesia
- Bagus Alit Prasetyo: Universitas Widyatama, Indonesia
- Atep Aulia Rahman: Universitas Widyatama, Indonesia
- Fatriani Porsiana: Universitas Widyatama, Indonesia
- Nadhira Azmi Hasna: Universitas Widyatama, Indonesia
- Bernadetta Dhealova Shelvonia: Universitas Widyatama, Indonesia
- Dafi Christian: Universitas Widyatama, Indonesia
- Muhammad Rofi Syahidulhaq: Universitas Widyatama, Indonesia
- Kayla Zahra Wirya Dijaya: Universitas Widyatama, Indonesia
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Abstract
Merapeak Outdoor is a micro, small, and medium enterprise (MSME) engaged in the rental of camping equipment and other outdoor activities. The business faces several operational challenges, including manual rental management, poor inventory control, limited product information, and restricted marketing reach. To address these issues, a web-based information system was developed to optimize rental services and support day-to-day business operations. The system was built using the Model-View-Controller (MVC) framework supported by a REST API for data communication between the front-end and back-end. Functional testing was conducted through black-box testing, and system validation was carried out in collaboration with the business partner to verify that all features meet the agreed requirements. The resulting web application simplifies the rental transaction process and contributes to improved operational productivity at Merapeak Outdoor.
Author Biographies
Indriani Indriani
Universitas Widyatama
Program Studi Teknik Informatika, Fakultas Teknik, Universitas Widyatama, Kota Bandung, Provinsi Jawa Barat, Indonesia
Esa Fauzi
Universitas Widyatama
Program Studi Teknik Informatika, Fakultas Teknik, Universitas Widyatama, Kota Bandung, Provinsi Jawa Barat, Indonesia
Adi Purnama
Universitas Widyatama
Program Studi Teknik Informatika, Fakultas Teknik, Universitas Widyatama, Kota Bandung, Provinsi Jawa Barat, Indonesia
Bagus Alit Prasetyo
Universitas Widyatama
Program Studi Teknik Informatika, Fakultas Teknik, Universitas Widyatama, Kota Bandung, Provinsi Jawa Barat, Indonesia
Atep Aulia Rahman
Universitas Widyatama
Program Studi Teknik Informatika, Fakultas Teknik, Universitas Widyatama, Kota Bandung, Provinsi Jawa Barat, Indonesia
Fatriani Porsiana
Universitas Widyatama
Program Studi Teknik Informatika, Fakultas Teknik, Universitas Widyatama, Kota Bandung, Provinsi Jawa Barat, Indonesia
Nadhira Azmi Hasna
Universitas Widyatama
Program Studi Teknik Informatika, Fakultas Teknik, Universitas Widyatama, Kota Bandung, Provinsi Jawa Barat, Indonesia
Bernadetta Dhealova Shelvonia
Universitas Widyatama
Program Studi Teknik Informatika, Fakultas Teknik, Universitas Widyatama, Kota Bandung, Provinsi Jawa Barat, Indonesia
Dafi Christian
Universitas Widyatama
Program Studi Teknik Informatika, Fakultas Teknik, Universitas Widyatama, Kota Bandung, Provinsi Jawa Barat, Indonesia
Muhammad Rofi Syahidulhaq
Universitas Widyatama
Program Studi Teknik Informatika, Fakultas Teknik, Universitas Widyatama, Kota Bandung, Provinsi Jawa Barat, Indonesia
Kayla Zahra Wirya Dijaya
Universitas Widyatama
Program Studi Teknik Informatika, Fakultas Teknik, Universitas Widyatama, Kota Bandung, Provinsi Jawa Barat, Indonesia
Article Identifiers
- Article Title: Penerapan Strategi Promosi Digital untuk Meningkatkan Optimalisasi Layanan Penyewaan Peralatan Kamping melalui Sistem Informasi Berbasis Web pada Merapeak Outdoor
- DOI: 10.59431/ajad.v6i2.796
- Publication Date: 2026-08-01
- Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
- Volume: 6
- Issue: 2
- Pages: 262–269
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Article Details
| Volume: | 6 |
| Issue: | 2 |
| Year: | 2026 |
| Published: | 2026-08-01 |
| Pages: | 262–269 |
| Section: | Articles |
Additional Information
How to Cite
Indriani, I., Fauzi, E., Purnama, A., Prasetyo, B. A., Rahman, A. A., Porsiana, F., Hasna, N. A., Shelvonia, B. D., Christian, D., Syahidulhaq, M. R., & Dijaya, K. Z. W. (2026). Penerapan Strategi Promosi Digital untuk Meningkatkan Optimalisasi Layanan Penyewaan Peralatan Kamping melalui Sistem Informasi Berbasis Web pada Merapeak Outdoor. AJAD : Jurnal Pengabdian Kepada Masyarakat, 6(2), 262–269. https://doi.org/10.59431/ajad.v6i2.796
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This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons License.
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