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Digital Transformation of E.G.G. Egg MSME through Strengthening Business Identity, Social Media Promotion, and QRIS Implementation

  • 1*,2,3,4,5,6,7,8,9,10,11 University of Bengkulu

* Corresponding Author: Raffi Muhammad Shodiq

Open Access
DOI
https://doi.org/10.59431/ajad.v6i3.1092
Published
Pages
834-841

Issue

Vol. 6 No. 3 (2026)

AJAD : Jurnal Pengabdian kepada Masyarakat
DECEMBER 2026

Abstract

Express, Excellent, Exclusive Genial Genial (E.G.G.) is an egg-selling MSME in Bentiring, Bengkulu City, with significant growth potential, though hindered by limitations in business identity and digital technology adoption. This community service aimed to enhance partner competitiveness through visual identity development (logos and banners), social media optimization, and integration of the Quick Response Code Indonesian Standard (QRIS) payment system. The activities encompassed problem identification, identity design, QRIS registration, and digital promotion assistance based on observation and interviews. Results indicate that the logo and banner strengthened the business's professional image, social media expanded market reach, and QRIS facilitated practical cashless transactions. The integration of these three aspects effectively supports the modernization and development of the E.G.G. MSME in the digital era.

Keywords

Digital Transformation MSMEs Business Identity Social Media

How to Cite

Shodiq, R. M., Nurmala, D. S., Agustina, N. A., Ferlita, A. R., Alexa, G. R., Zulnida, A., Sinaga, R. N., Saifullah, A., Adinata, L. D., Eldzima, K. A., & Afandy, C. (2026). Digital Transformation of E.G.G. Egg MSME through Strengthening Business Identity, Social Media Promotion, and QRIS Implementation. AJAD : Jurnal Pengabdian Kepada Masyarakat, 6(3), 834-841. https://doi.org/10.59431/ajad.v6i3.1092

References

  • Asih, D. R., & Wulandari, S. (2024). Implementasi QRIS sebagai strategi digitalisasi sistem pembayaran pada Usaha Mikro, Kecil, dan Menengah (UMKM). Jurnal Ekonomi, Bisnis, dan Kewirausahaan, 13(2), 145–158.
  • Bank Indonesia. Panduan praktis penggunaan Quick Response Code Indonesian Standard (QRIS). Departemen Kebijakan Sistem Pembayaran Bank Indonesia.
  • Naufan, M. A., Pratama, R., & Santoso, B. (2024). Transformasi digital UMKM melalui adopsi teknologi finansial dan literasi keuangan. Jurnal Pengabdian kepada Masyarakat Nusantara, 5(1), 210–218.
  • Panjalu, D. P., Prasetyo, A., & Haryanto, T. (2024). Pentingnya identitas visual dan branding dalam meningkatkan daya saing UMKM lokal. Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM), 7(3), 1120–1132.
  • Salman, M., & Sholihah, M. (2024). Peran media promosi fisik dan visual dalam membangun kepercayaan konsumen pada usaha ritel. Jurnal Manajemen dan Pemasaran Digital, 12(1), 45–59.
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Author Biographies

  • Raffi Muhammad Shodiq, University of Bengkulu

    Universitas Bengkulu, Kota Bengkulu, Provinsi Bengkulu, Indonesia.

  • Dini Siva Nurmala, University of Bengkulu

    Universitas Bengkulu, Kota Bengkulu, Provinsi Bengkulu, Indonesia.

  • Nur Ayu Agustina, University of Bengkulu

    Universitas Bengkulu, Kota Bengkulu, Provinsi Bengkulu, Indonesia.

  • Ananda Rizkia Ferlita, University of Bengkulu

    Universitas Bengkulu, Kota Bengkulu, Provinsi Bengkulu, Indonesia.

  • Genial Rafael Alexa, University of Bengkulu

    Universitas Bengkulu, Kota Bengkulu, Provinsi Bengkulu, Indonesia.

  • Albasit Zulnida, University of Bengkulu

    Universitas Bengkulu, Kota Bengkulu, Provinsi Bengkulu, Indonesia.

  • Rut Natasya Sinaga, University of Bengkulu

    Universitas Bengkulu, Kota Bengkulu, Provinsi Bengkulu, Indonesia.

  • Ahmad Saifullah, University of Bengkulu

    Universitas Bengkulu, Kota Bengkulu, Provinsi Bengkulu, Indonesia.

  • Leksy Diaz Adinata, University of Bengkulu

    Universitas Bengkulu, Kota Bengkulu, Provinsi Bengkulu, Indonesia.

  • Khayru Akila Eldzima, University of Bengkulu

    Universitas Bengkulu, Kota Bengkulu, Provinsi Bengkulu, Indonesia.

  • Chairil Afandy, University of Bengkulu

    Universitas Bengkulu, Kota Bengkulu, Provinsi Bengkulu, Indonesia.

License

Copyright (c) 2026 Raffi Muhammad Shodiq, Dini Siva Nurmala, Nur Ayu Agustina, Ananda Rizkia Ferlita, Genial Rafael Alexa, Albasit Zulnida, Rut Natasya Sinaga, Ahmad Saifullah, Leksy Diaz Adinata, Khayru Akila Eldzima, Chairil Afandy

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