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Issue

Vol. 1 No. 2 (2021): August

Indonesian Journal Economic Review (IJER)

Published on December 30, 2021, the second issue of the Indonesian Journal Economic Review (IJER) Volume 1, Number 2, presents a range of studies focusing on consumer behavior, employee performance, and financial market dynamics in the Indonesian context. One article investigates the influence of customer trust and commitment on consumer purchase intention for electronic products, emphasizing the psychological factors driving buying decisions. Another study revisits the impact of country of origin and product knowledge on purchase intentions, with product evaluation as a mediating variable, specifically focusing on Maspion brand electronic products in Banda Aceh City. Additionally, research explores the effect of environmental stimuli and social factors on impulsive buying tendencies among Indomart consumers in Banda Aceh, with positive emotions acting as a mediating variable. The issue also includes a financial study on the effect of Employee Stock Options (ESOs) on abnormal returns in companies listed on the Indonesia Stock Exchange, considering corporate governance as a moderating factor. Lastly, an article examines the impact of position promotion and motivation on employee performance at Aceh Sharia Bank, Branch Office Beurawe in Banda Aceh City. These diverse topics highlight the interplay of consumer psychology, workplace dynamics, and financial strategies in shaping economic outcomes in Indonesia.

Published
Articles
5
Open Access

Table of Contents 5 articles

Articles

Article

The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables (Study on Maspion Brand Electronic Products in Banda Aceh City)

Indra AKBAR, Rahmat ARFAN, Ricky ARIANSYAH, MIRNAWATI

Show affiliations
  1. Indra AKBAR: Politeknik Kutaraja
  2. Rahmat ARFAN: Politeknik Kutaraja
  3. Ricky ARIANSYAH: Politeknik Kutaraja
  4. MIRNAWATI: Politeknik Kutaraja
DOI 10.35870/ijer.v1i2.46 pp. 50-59 4.271 abstract views 6.853 galley views

How to Cite

Indonesian Journal Economic Review (IJER). (2021). 1(2). https://doi.org/10.35870/ijer.v1i2