The Influence of Customer Trust and Customer Commitment to Consumer Purchase Intention of Electronic Products

Teuku Muana REFI; JAMALI; Muhammad JAMIL

doi:10.35870/ijer.v1i2.45

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Articles

The Influence of Customer Trust and Customer Commitment to Consumer Purchase Intention of Electronic Products

Teuku Muana REFI, JAMALI, Muhammad JAMIL

View Author Affiliations

Teuku Muana REFI: Akademi Keuangan Perbankan Nusantara, Indonesia
JAMALI: Akademi Keuangan Perbankan Nusantara, Indonesia
Muhammad JAMIL: Akademi Keuangan Perbankan Nusantara, Indonesia

DOI:

https://doi.org/10.35870/ijer.v1i2.45

Published:

December 30, 2021

Pages:

44-50

4.281

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6.712

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Abstract

This research conducted to investigate the effect of customer trust and customer commitment of purchase intention consumen of electronic Banda Aceh. Respondents in this research were all consumers of electronic at Banda Aceh which amounted to 100 renspond (convinience sampling). The analysis model that used in this research was the multiple linear regression. Based on the regression results found that trust and commitment positively affect to purchase intention consumen of electronic at Banda Aceh. Partially two variables that significantly affected to purchase intention, the two variables were trust and commitment (α= 0,05).

Keywords

Purchase Intention; Trust; Commitment

Author Biographies

Teuku Muana REFI

Akademi Keuangan Perbankan Nusantara

Finance and Banking Study Program, Faculty of Economics, Akademi Keuangan Perbankan Nusantara, Medan Banda Aceh-Idi Street, East Aceh Regency, Aceh Province, Indonesia

JAMALI

Akademi Keuangan Perbankan Nusantara

Finance and Banking Study Program, Faculty of Economics, Akademi Keuangan Perbankan Nusantara, Medan Banda Aceh-Idi Street, East Aceh Regency, Aceh Province, Indonesia

Muhammad JAMIL

Akademi Keuangan Perbankan Nusantara

Finance and Banking Study Program, Faculty of Economics, Akademi Keuangan Perbankan Nusantara, Medan Banda Aceh-Idi Street, East Aceh Regency, Aceh Province, Indonesia

Article Identifiers

Article Title: The Influence of Customer Trust and Customer Commitment to Consumer Purchase Intention of Electronic Products
DOI: 10.35870/ijer.v1i2.45
Publication Date: 2021-12-30

Journal: Indonesian Journal Economic Review (IJER)
Volume: 1
Issue: 2
Pages: 44-50

References

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Issue Information

Article Details

Volume:	1
Issue:	2
Year:	2021
Published:	2021-12-30
Pages:	44-50
Section:	Articles

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How to Cite

Teuku Muana REFI, JAMALI, & JAMIL, M. (2021). The Influence of Customer Trust and Customer Commitment to Consumer Purchase Intention of Electronic Products. Indonesian Journal Economic Review (IJER), 1(2), 44-50. https://doi.org/10.35870/ijer.v1i2.45