The Influence of Customer Trust and Customer Commitment to Consumer Purchase Intention of Electronic Products
- 1*,2,3 Akademi Keuangan Perbankan Nusantara
* Corresponding Author: Teuku Muana REFI
Open AccessAbstract
This research conducted to investigate the effect of customer trust and customer commitment of purchase intention consumen of electronic Banda Aceh. Respondents in this research were all consumers of electronic at Banda Aceh which amounted to 100 renspond (convinience sampling). The analysis model that used in this research was the multiple linear regression. Based on the regression results found that trust and commitment positively affect to purchase intention consumen of electronic at Banda Aceh. Partially two variables that significantly affected to purchase intention, the two variables were trust and commitment (α= 0,05).
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References
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Author Biographies
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Teuku Muana REFI, Akademi Keuangan Perbankan Nusantara
Finance and Banking Study Program, Faculty of Economics, Akademi Keuangan Perbankan Nusantara, Medan Banda Aceh-Idi Street, East Aceh Regency, Aceh Province, Indonesia
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JAMALI, Akademi Keuangan Perbankan Nusantara
Finance and Banking Study Program, Faculty of Economics, Akademi Keuangan Perbankan Nusantara, Medan Banda Aceh-Idi Street, East Aceh Regency, Aceh Province, Indonesia
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Muhammad JAMIL, Akademi Keuangan Perbankan Nusantara
Finance and Banking Study Program, Faculty of Economics, Akademi Keuangan Perbankan Nusantara, Medan Banda Aceh-Idi Street, East Aceh Regency, Aceh Province, Indonesia
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