Effect of Environmental Stimuli and Social Factors Against Impulsive Buying Tendency: Emotions Positive as a Mediation Variable (Case Study on Indomart Consumers in Banda Aceh)

Zulfan YUSUF

doi:10.35870/ijer.v1i2.47

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Effect of Environmental Stimuli and Social Factors Against Impulsive Buying Tendency: Emotions Positive as a Mediation Variable (Case Study on Indomart Consumers in Banda Aceh)

Zulfan YUSUF

View Author Affiliations

Zulfan YUSUF: Universitas Serambi Mekkah, Indonesia

DOI:

https://doi.org/10.35870/ijer.v1i2.47

Published:

December 30, 2021

Pages:

60-72

2.897

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5.324

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Abstract

This study aims to analyze the effect of environmental stimuli and social factors against impulsive buying tendency case study on Indomart consumers in Banda Aceh. The data analysis method used in this study was through data quality testing to determine the validity of each question item. Furthermore, hypothesis testing is carried out using the path analysis test tool. Based on the results of the research and discussion, it is known that the conclusions of the study are 1) The influence of environmental stimuli has a significant effect on positive emotions in Indomart Superstore consumers in Banda Aceh, 2) Social factors have a significant effect on positive emotions in Indomart Superstore consumer products in Banda Aceh, 3 ) Environmental stimuli have a significant negative effect on impulse buying at the Indomart Superstore in Banda Aceh, 4) The influence of social factors has a significant effect on impulse purchases at Indomart Superstore in Banda Aceh, 5) The influence of positive emotions has a significant effect on impulsive buying at the Indomart Superstore in the city Banda Aceh, 6) Positive emotions mediate environmental stimuli to impulse buying at Indomart Superstore in Banda Aceh city, and 7) Positive emotions mediate social factors to impulsive buying at Suzuya Superstore in Banda Aceh City.

Keywords

Effect of Environmental; Stimuli and Social Factors Against Impulsive Buying Tendency; Emotions Positive; Indomart Consumers

Author Biographies

Zulfan YUSUF

Universitas Serambi Mekkah

Management Study Program, Faculty of Economics, Universitas Serambi Mekkah, Unmuha Street, Batoh, Lueng Bata, Banda Aceh City, Aceh Province 23245, Indonesia

Article Identifiers

Article Title: Effect of Environmental Stimuli and Social Factors Against Impulsive Buying Tendency: Emotions Positive as a Mediation Variable (Case Study on Indomart Consumers in Banda Aceh)
DOI: 10.35870/ijer.v1i2.47
Publication Date: 2021-12-30

Journal: Indonesian Journal Economic Review (IJER)
Volume: 1
Issue: 2
Pages: 60-72

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Issue Information

Article Details

Volume:	1
Issue:	2
Year:	2021
Published:	2021-12-30
Pages:	60-72
Section:	Articles

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How to Cite

YUSUF, Z. (2021). Effect of Environmental Stimuli and Social Factors Against Impulsive Buying Tendency: Emotions Positive as a Mediation Variable (Case Study on Indomart Consumers in Banda Aceh). Indonesian Journal Economic Review (IJER), 1(2), 60-72. https://doi.org/10.35870/ijer.v1i2.47