Pemanfaatan Siaran Langsung Instagram sebagai Media Edukasi Kesehatan Ibu Hamil melalui Akun @bumil_pintar

Satria Noor Ihsan; Siti Aminah

doi:10.59431/ajad.v5i2.562

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Pemanfaatan Siaran Langsung Instagram sebagai Media Edukasi Kesehatan Ibu Hamil melalui Akun @bumil_pintar

Satria Noor Ihsan, Siti Aminah

View Author Affiliations

Satria Noor Ihsan: Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia
Siti Aminah: Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia

DOI:

https://doi.org/10.59431/ajad.v5i2.562

Published:

August 1, 2025

Pages:

305–313

232

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262

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Abstract

Access to trustworthy health information remains a persistent concern for expectant mothers in Indonesia. In response, an interactive educational initiative was implemented via Instagram Live on the @bumil_pintar account, airing twice weekly from February 3 to May 31, 2025. Across 32 sessions, viewership grew from 64 to 301 per session, with comments rising from 5 to 20. In total, the broadcasts engaged 5,475 viewers and generated 417 comments. While no formal statistical tests were applied, the upward trend in participation is evident. Real-time interaction and steady scheduling set this approach apart from conventional one-way digital education. These findings offer a foundation for strengthening maternal health literacy in digital community settings. Ongoing assessment will be necessary to evaluate its quantitative impact.

Keywords

Maternal Health; Digital Education; Social Media; Live Broadcast; Health; Pregnancy

Author Biographies

Satria Noor Ihsan

Universitas Pembangunan Nasional “Veteran” Jawa Timur

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia

Siti Aminah

Universitas Pembangunan Nasional “Veteran” Jawa Timur

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia

Article Identifiers

Article Title: Pemanfaatan Siaran Langsung Instagram sebagai Media Edukasi Kesehatan Ibu Hamil melalui Akun @bumil_pintar
DOI: 10.59431/ajad.v5i2.562
Publication Date: 2025-08-01

Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
Volume: 5
Issue: 2
Pages: 305–313

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Article Details

Volume:	5
Issue:	2
Year:	2025
Published:	2025-08-01
Pages:	305–313
Section:	Articles

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How to Cite

Ihsan, S. N., & Aminah, S. (2025). Pemanfaatan Siaran Langsung Instagram sebagai Media Edukasi Kesehatan Ibu Hamil melalui Akun @bumil_pintar. AJAD : Jurnal Pengabdian Kepada Masyarakat, 5(2), 305–313. https://doi.org/10.59431/ajad.v5i2.562