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Peningkatan Literasi Keuangan dalam Pemilihan Produk Perbankan melalui Strategi Promosi
Nadya Arum Kinanti, Ira Wikartika
View Author Affiliations
- Nadya Arum Kinanti: Universitas Pembangunan Nasional "Veteran" Jawa Timur, Indonesia
- Ira Wikartika: Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia
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Abstract
This community service activity aims to improve students' financial literacy in selecting banking products through digital-based education. The target audience is students who require a better understanding of banking products. The methods employed include the preparation of educational materials, promotion via social media, and evaluation using purposive sampling questionnaires. The results indicated an increased understanding of banking products among students, heightened interest in utilizing digital financial services, and greater awareness of the importance of financial literacy. This activity also strengthened the relationship between students and banking institutions by providing easily accessible relevant information. The findings demonstrate the effectiveness of an educational approach in enhancing financial literacy.
Keywords
Author Biographies
Nadya Arum Kinanti
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia.
Ira Wikartika
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia.
Article Identifiers
- Article Title: Peningkatan Literasi Keuangan dalam Pemilihan Produk Perbankan melalui Strategi Promosi
- DOI: 10.59431/ajad.v5i1.448
- Publication Date: 2025-04-01
- Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
- Volume: 5
- Issue: 1
- Pages: 39-47
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Article Details
| Volume: | 5 |
| Issue: | 1 |
| Year: | 2025 |
| Published: | 2025-04-01 |
| Pages: | 39-47 |
| Section: | Articles |
Additional Information
How to Cite
Kinanti, N. A., & Wikartika, I. (2025). Peningkatan Literasi Keuangan dalam Pemilihan Produk Perbankan melalui Strategi Promosi. AJAD : Jurnal Pengabdian Kepada Masyarakat, 5(1), 39-47. https://doi.org/10.59431/ajad.v5i1.448
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This work is licensed under a Creative Commons License.
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