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Mendorong Kewirausahaan Mahasiswa: Program Pendampingan Pengembangan Usaha ‘Jaemur Crispy’
Pesi Suryani, Eka Wirajuang Daurrohmah, Lasando Lumban Gaol, Nindya Farah Dwi Puspitasari, Anton Robiansyah, Anisa Rahmawati, Krist Setyo Yulianto, Vivi Oktari
View Author Affiliations
- Pesi Suryani: Universitas Terbuka, Indonesia
- Eka Wirajuang Daurrohmah: Universitas Terbuka, Indonesia
- Lasando Lumban Gaol: Universitas Terbuka, Indonesia
- Nindya Farah Dwi Puspitasari: Universitas Terbuka, Indonesia
- Anton Robiansyah: Universitas Terbuka, Indonesia
- Anisa Rahmawati: Universitas Terbuka, Indonesia
- Krist Setyo Yulianto: Universitas Terbuka, Indonesia
- Vivi Oktari: Universitas Terbuka, Indonesia
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Abstract
This community service activity focuses on developing the micro-enterprise, Jaemur Crispy, managed by Anisa Rahmawati, a university student. The main issues faced are the lack of knowledge in business management and marketing. The purpose of this activity is to improve managerial and marketing skills through intensive mentoring. The method used is a participatory approach, which includes training, group discussions, and direct mentoring in business management. The results of this activity show a significant increase in sales, with a 30% rise during the first three months after the training, along with improvements in business management and a growing entrepreneurial awareness among students. Additionally, this program successfully fostered local leaders capable of driving social change within their community. Thus, this activity provides a sustainable positive impact on entrepreneurial development within the student environment.
Keywords
Author Biographies
Pesi Suryani
Universitas Terbuka
Program Studi Akuntansi Keuangan Publik, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.
Eka Wirajuang Daurrohmah
Universitas Terbuka
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.
Lasando Lumban Gaol
Universitas Terbuka
Program Studi Akuntansi Keuangan Publik, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.
Nindya Farah Dwi Puspitasari
Universitas Terbuka
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.
Anton Robiansyah
Universitas Terbuka
Program Studi Akuntansi Keuangan Publik, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.
Anisa Rahmawati
Universitas Terbuka
Program Studi Akuntansi Keuangan Publik, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.
Krist Setyo Yulianto
Universitas Terbuka
Program Studi Akuntansi Keuangan Publik, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.
Vivi Oktari
Universitas Terbuka
Program Studi Akuntansi Keuangan Publik, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.
Article Identifiers
- Article Title: Mendorong Kewirausahaan Mahasiswa: Program Pendampingan Pengembangan Usaha ‘Jaemur Crispy’
- DOI: 10.59431/ajad.v4i3.401
- Publication Date: 2024-12-01
- Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
- Volume: 4
- Issue: 3
- Pages: 658-665
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Article Details
| Volume: | 4 |
| Issue: | 3 |
| Year: | 2024 |
| Published: | 2024-12-01 |
| Pages: | 658-665 |
| Section: | Articles |
Additional Information
How to Cite
Suryani, P., Daurrohmah, E. W., Gaol, L. L., Puspitasari, N. F. D., Robiansyah, A. ., Rahmawati, A., Yulianto, K. S., & Oktari, V. . (2024). Mendorong Kewirausahaan Mahasiswa: Program Pendampingan Pengembangan Usaha ‘Jaemur Crispy’. AJAD : Jurnal Pengabdian Kepada Masyarakat, 4(3), 658-665. https://doi.org/10.59431/ajad.v4i3.401
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This work is licensed under a Creative Commons License.
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