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Articles

Mendorong Kewirausahaan Mahasiswa: Program Pendampingan Pengembangan Usaha ‘Jaemur Crispy’

  • 1*,2,3,4,5,6,7,8 Universitas Terbuka

* Corresponding Author: Pesi Suryani

Open Access
DOI
https://doi.org/10.59431/ajad.v4i3.401
Published
Pages
658-665

Issue

Vol. 4 No. 3 (2024)

AJAD : Jurnal Pengabdian kepada Masyarakat
DECEMBER 2024

Abstract

This community service activity focuses on developing the micro-enterprise, Jaemur Crispy, managed by Anisa Rahmawati, a university student. The main issues faced are the lack of knowledge in business management and marketing. The purpose of this activity is to improve managerial and marketing skills through intensive mentoring. The method used is a participatory approach, which includes training, group discussions, and direct mentoring in business management. The results of this activity show a significant increase in sales, with a 30% rise during the first three months after the training, along with improvements in business management and a growing entrepreneurial awareness among students. Additionally, this program successfully fostered local leaders capable of driving social change within their community. Thus, this activity provides a sustainable positive impact on entrepreneurial development within the student environment.

Keywords

Entrepreneurship Business Development Jaemur Crispy

How to Cite

Suryani, P., Daurrohmah, E. W., Gaol, L. L., Puspitasari, N. F. D., Robiansyah, A. ., Rahmawati, A., Yulianto, K. S., & Oktari, V. . (2024). Mendorong Kewirausahaan Mahasiswa: Program Pendampingan Pengembangan Usaha ‘Jaemur Crispy’. AJAD : Jurnal Pengabdian Kepada Masyarakat, 4(3), 658-665. https://doi.org/10.59431/ajad.v4i3.401

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Author Biographies

  • Pesi Suryani, Universitas Terbuka

    Program Studi Akuntansi Keuangan Publik, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.

  • Eka Wirajuang Daurrohmah, Universitas Terbuka

    Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.

  • Lasando Lumban Gaol, Universitas Terbuka

    Program Studi Akuntansi Keuangan Publik, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.

  • Nindya Farah Dwi Puspitasari, Universitas Terbuka

    Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.

  • Anton Robiansyah, Universitas Terbuka

    Program Studi Akuntansi Keuangan Publik, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.

  • Anisa Rahmawati, Universitas Terbuka

    Program Studi Akuntansi Keuangan Publik, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.

  • Krist Setyo Yulianto, Universitas Terbuka

    Program Studi Akuntansi Keuangan Publik, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.

  • Vivi Oktari, Universitas Terbuka

    Program Studi Akuntansi Keuangan Publik, Fakultas Ekonomi dan Bisnis, Universitas Terbuka, Kota Tangerang Selatan, Provinsi Banten, Indonesia.

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