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Sosialisasi Kepada Masyarakat: Penerapan Strategi Pemasaran Terhadap Peningkatan Pendapatan pada Wisata Bukit Condong

  • 1,2,3,4,5,6* Universitas Islam Indragiri

* Corresponding Author: Wina Sapriyanti

Open Access
Published
Pages
169–176

Issue

Vol. 2 No. 2 (2022)

AJAD : Jurnal Pengabdian kepada Masyarakat
OCTOBER 2022

Abstract

The purpose of this service activity is to provide socialization to the community in implementing the Bukit Condong marketing strategy in order to increase the number of domestic and non-domestic tourist visits. The implementation of this service activity carried out by the author uses interview survey methods and direct discussions and observations as well as discussions with the community. From the results of the activities and analyzed descriptively using the marketing concept, it was concluded that tourism objects have the greatest marketing potential in providing customer satisfaction, so they are worthy of being promoted and marketed in the national tourism market in particular.

Keywords

How to Cite

Octadina, E., Saputri, I. A., Jusman, Permana, R., Syafrizal, & Sapriyanti, W. (2022). Sosialisasi Kepada Masyarakat: Penerapan Strategi Pemasaran Terhadap Peningkatan Pendapatan pada Wisata Bukit Condong. AJAD : Jurnal Pengabdian Kepada Masyarakat, 2(2), 169–176. https://doi.org/10.35870/ajad.v2i2.111

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Author Biographies

  • Elysa Octadina, Universitas Islam Indragiri

    Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Islam Indragiri, Kecamatan Tembilahan Hulu, Kabupaten Indragiri Hilir, Provinsi Riau, Indonesia

  • Irma Aulia Saputri, Universitas Islam Indragiri

    Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Islam Indragiri, Kecamatan Tembilahan Hulu, Kabupaten Indragiri Hilir, Provinsi Riau, Indonesia

  • Jusman, Universitas Islam Indragiri

    Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Islam Indragiri, Kecamatan Tembilahan Hulu, Kabupaten Indragiri Hilir, Provinsi Riau, Indonesia

  • Reski Permana, Universitas Islam Indragiri

    Program Studi Sistem Informasi, Fakultas Teknik Dan Ilmu Komputer, Universitas Islam Indragiri, Kecamatan Tembilahan Hulu, Kabupaten Indragiri Hilir, Provinsi Riau, Indonesia

  • Syafrizal, Universitas Islam Indragiri

    Pembimbing Lapangan, Universitas Islam Indragiri, Kecamatan Tembilahan Hulu, Kabupaten Indragiri Hilir, Provinsi Riau, Indonesia

  • Wina Sapriyanti, Universitas Islam Indragiri

    Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Islam Indragiri, Kecamatan Tembilahan Hulu, Kabupaten Indragiri Hilir, Provinsi Riau, Indonesia

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