- 6281260272238
- alam.amiki@gmail.com
- Mon - Sat: 08:00 - 15:00
_
Articles
Articles
The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables
Zulfan Yusuf, Sarboini
View Author Affiliations
- Zulfan Yusuf: Universitas Serambi Mekkah, Indonesia
- Sarboini: Universitas Serambi Mekkah, Indonesia
Share Article:
Abstract
This study was done to examine the effect from the country of origin and knowledge of product on purchase intention and product evaluation as mediating variable (study at electronics product, Maspion at Banda Aceh), the respondents of this study is Banda Aceh's society (purposive sampling). Model analysis in this study is using path analysis. Based on the result of the analysis found that country of origin have an influence on purchase intention, knowledge of product have no influence on purchase intention, country of origin have an influence on product evaluation, knowledge of product have to influence on product evaluation, evaluation product have an influence on purchase intention, the effect from the country of origin to purchase intention mediated by product evaluation, and the knowledge of the product to purchase intention mediated by product evaluation.
Author Biographies
Zulfan Yusuf
Universitas Serambi Mekkah
Management Study Program, Faculty of Economics, Universitas Serambi Mekkah, Unmuha Street, Batoh, Lueng Bata, Banda Aceh City, Aceh Province 23245, Indonesia
Sarboini
Universitas Serambi Mekkah
Management Study Program, Faculty of Economics, Universitas Serambi Mekkah, Unmuha Street, Batoh, Lueng Bata, Banda Aceh City, Aceh Province 23245, Indonesia
Article Identifiers
- Article Title: The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables
- DOI: 10.35870/ijer.v1i1.21
- Publication Date: 2021-09-10
- Journal: Indonesian Journal Economic Review (IJER)
- Volume: 1
- Issue: 1
- Pages: 35-43
References
-
Abdi, L. P., & Supriono, S. (2019). Implementasi Strategi Pemasaran Dalam Meningkatkan Daya Saing Produk Elektronik (Studi Kasus Di Pt. Electrolux Surabaya). Jurnal Administrasi Bisnis, 67(1), 62-71.
-
Indrajit, R. E., Zainudin, A., & Rudianto, D. (2005). Electronic government in action. Yogyakarta: Andi Yogyakarta.
-
Amanah, D. (2010). Pengaruh harga dan kualitas produk terhadap kepuasan konsumen pada majestyk bakery & cake shop cabang HM Yamin Medan. Jurnal keuangan & bisnis, 2(1), 71-87.
-
Ma'ruf, H. (2005). Pemasaran ritel. Gramedia Pustaka Utama.
-
Rizal, S. (2019). Faktor-Faktor yang mempengaruhi Kepuasan Konsumen dan Kaitannya Dengan Kesetiaan Merek pada Produk Kesehatan K-Link di Kota Banda Aceh. Jurnal EMT KITA, 3(2), 85-93.
-
Fuadi, F., & Munandar, M. (2020). Pengaruh Awareness Terhadap Niat Nasabah Menggunakan Produk Perbankan Syariah pada BNI Syariah Lhokseumawe dengan Media Communication Sebagai Pemoderasi. Jurnal EMT KITA, 4(2), 105-113.
-
Nasir, N., & Yuslinaini, Y. (2017). Analisis Pemetaan Industri Kreatif Subsektor Kerajinan Serta Dampak Peningkatkan Kesejahteraan Masyarakat di Kabupaten Aceh Besar. Jurnal EMT KITA, 1(1), 12-17.
-
Riza, A., Hakim, L., & Eliana, E. (2021). Analisis Pengaruh Pengetahuan, Kepribadian, dan Reputasi Terhadap Keputusan Masyarakat Memilih Bank Syariah di Banda Aceh. Jurnal EMT KITA, 5(1), 19-30.
-
Basyir, M. (2020). Pengaruh Physical Evidence terhadap Loyalitas Nasabah Bank Syariah: Peran Kepuasan sebagai Variabel Pemediasi. Jurnal Ekonomi dan Manajemen Teknologi Vol, 4(2).
-
Mukhammad, M. H. (2014). Manajemen Strategik dalam Pengembangan Daya Saing Organisasi. Elex Media Komputindo.
-
Tarmizi, T., & Ismail, I. (2020). Model Marketplace Berbasis Kearifan Lokal. Jurnal EMT KITA, 4(1), 11-18.
-
Setiawan, I. (2012). Agribisnis kreatif: pilar wirausaha masa depan, kekuatan dunia baru menuju kemakmuran hijau. Penebar Swadaya Grup.
-
Gunawan, E., & Ramli, M. R. (2019). Analysis of the Effectiveness and Prospects of Micro Credit of Baitul Qiradh in Banda Aceh City. Jurnal EMT KITA, 3(1), 16-24.
-
Evelina, N., Waloejo, H. D., & Listyorini, S. (2013). Pengaruh Citra Merek, Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Kartu Perdana Telkomflexi (Studi kasus pada konsumen TelkomFlexi di Kecamatan Kota Kudus Kabupaten Kudus). jurnal ilmu administrasi bisnis, 1(1), 203-213.
-
Wali, M. (2017). Adsense Mobile dan Respon Pengguna Smartphone: Intrusiveness dan Irritation. Jurnal EMT KITA, 1(2), 107-120.
-
Oktavia, W. (2018). Analisa Desain Visual dan Verbal Kemasan Parfum Eskulin terhadap Ketatnya Persaingan Globalisasi. LINGUISTIK: Jurnal Bahasa dan Sastra, 2(1), 82-95.
-
Afis, T. H. (2020). Peran Promosi Melalui Iklan Katalog dalam Keputusan Pembelian Konsumen (Studi Kasus Pada Minimarket Indomaret di Kota Bengkalis). Jurnal Ekonomi dan Manajemen Teknologi Vol, 4(2).
-
Simamora, B. (2002). Aura merek. Gramedia Pustaka Utama.
-
Wahyuni, Y. (2019). PENGARUH PRICE-EARNING RATIO, VOLUME PENJUALAN SAHAM, DAN TINGKAT SUKU BUNGA SBI TERHADAP RETURN SAHAM DALAM PERSPEKTIF EKONOMI ISLAM PADA BANK UMUM YANG TERDAFTAR DI BEI PERIODE 2016-2018 (Doctoral dissertation, UIN Raden Intan Lampung).
-
Rasyid, M. S. A. (2013). Intelijensi pemasaran dalam mempertahankan keunggulan kompetitif di perusahaan (Doctoral dissertation, Universitas Islam Negeri Maulana Malik Ibrahim).
-
INSANA, Y. T. (2006). ANALISIS KESELAMATAN PEKERJAAN DI PT. PHILIPS INDONESIA SURABAYA (Doctoral dissertation, Universitas Airlangga).
-
Putri, S. W. (2021). Pengaruh Aktivitas Pemasaran Media Sosial terhadap Kesadaran Merek dan Citra Merek Adidas dan Dampaknya pada Loyalitas Merek Konsumen (Doctoral dissertation, STIE Perbanas Surabaya).
-
Meldarianda, R., Lisan, H., & Kristen, U. (2010). Pengaruh store atmosphere terhadap minat beli konsumen pada resort café atmosphere Bandung. Jurnal Bisnis dan Ekonomi (JBE), 17(2), 97-108.
-
Listyawati, I. H. (2016). Peran Penting Promosi dan Desain Produk Dalam Membangun Minat Beli Konsumen. Jurnal Bisnis, Manajemen, Dan Akuntansi, 3(1).
-
Hale, J. L., Householder, B. J., & Greene, K. L. (2002). The theory of reasoned action. The persuasion handbook: Developments in theory and practice, 14(2002), 259-286.
-
Verlegh, P. W., & Steenkamp, J. B. E. (1999). A review and meta-analysis of country-of-origin research. Journal of economic psychology, 20(5), 521-546.
-
Agrawal, J., & Kamakura, W. A. (1999). Country of origin: A competitive advantage?. International journal of research in Marketing, 16(4), 255-267.
Issue Information
Article Details
| Volume: | 1 |
| Issue: | 1 |
| Year: | 2021 |
| Published: | 2021-09-10 |
| Pages: | 35-43 |
| Section: | Articles |
Additional Information
How to Cite
Yusuf, Z., & Sarboini. (2021). The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables. Indonesian Journal Economic Review (IJER), 1(1), 35-43. https://doi.org/10.35870/ijer.v1i1.21
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
This work is licensed under a Creative Commons License.
Find This Article
Track citations and research impact
Dimensions
Scientific Connections
Scite
Citation Insights
Google Scholar
Find Articles
ResearchGate
Research Network
Semantic Scholar
Insights & Analytics
Connected Papers
Research Visualization
Crossref
DOI & Metadata
Garuda
Indonesian Journals
Scilit
Scientific Publications
BASE
Open Access Search
Zenodo
Open Repository
Unpaywall
Open Access Finder
OpenCitations
Citation Database
Click to explore metrics and citations
Our News & Similar Articles
Similar Articles
You may also start an advanced similarity search for this article.
Author Publications