Pemberdayaan Pengrajin Batik melalui Inovasi Motif Berbasis Potensi Lokal Buah Mangga untuk Penguatan Identitas Budaya dan Ekonomi Kreatif di Kabupaten Indramayu
DOI:
https://doi.org/10.59431/ajad.v6i3.968Keywords:
Community Empowerment, Indramayu Batik, Mango-Inspired Motifs, Cultural Identity, Creative Economy, Artisan InnovationAbstract
Indramayu has significant potential for cultural product development through its signature mango commodity. However, this visual potential remains underutilized in local batik motif creation. This community service program empowers batik artisans by developing innovative mango-inspired motifs that reflect Indramayu's local identity. Employing a participatory, culture-based approach, the program engaged artisans, academics, and local stakeholders through cultural identification, visual exploration, motif design, technical assistance, and product application evaluation. The initiative successfully generated creative motif designs that blend mango characteristics with local values, diversified product offerings, and enhanced artisans' understanding of product differentiation to boost market competitiveness. These outcomes demonstrate that community-based motif innovation effectively preserves cultural heritage while advancing the local creative economy.
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