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PKM Pemberdayaan Pengrajin Topi "Capil" Desa Nyalian melalui Edukasi Literasi Keuangan dan Promosi menuju Peningkatan Kapasitas SDM dan Kemandirian UMKM

  • 1*,2,3 Warmadewa University

* Corresponding Author: Riski Martini

Open Access
DOI
https://doi.org/10.59431/ajad.v6i3.960
Published
Pages
561–567

Issue

Vol. 6 No. 3 (2026)

AJAD : Jurnal Pengabdian kepada Masyarakat
DECEMBER 2026

Abstract

The traditional capil hat cottage industry in Banjar Pemenang, Nyalian Village, utilizes local organic materials such as young and dried coconut leaves as an intergenerational creative economic foundation. However, this industry faces critical operational challenges, including declining productivity due to stagnant artisan succession, conventional business management, restricted market access, and a lack of supporting infrastructure and modern design innovation. To address these issues, this community engagement program implemented a three-pillar solution: 1) business management training and weaving skill transfer to younger generations; 2) digital marketing adoption through website and social media platforms accompanied by online marketing training; and 3) product design diversification alongside the provision of essential operational infrastructure. This intervention aims to strengthen human resource capacity and foster micro-enterprise self-reliance.

Keywords

Capil Hat Artisans Digital Marketing Financial Literacy Product Innovation

How to Cite

Martini, R., Larasdiputra, D., & Pertama, A. W. (2026). PKM Pemberdayaan Pengrajin Topi "Capil" Desa Nyalian melalui Edukasi Literasi Keuangan dan Promosi menuju Peningkatan Kapasitas SDM dan Kemandirian UMKM. AJAD : Jurnal Pengabdian Kepada Masyarakat, 6(3), 561–567. https://doi.org/10.59431/ajad.v6i3.960

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Author Biographies

  • Riski Martini, Warmadewa University

    Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Warmadewa, Kota Denpasar, Provinsi Bali, Indonesia.

  • Deny Larasdiputra, Warmadewa University

    Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Warmadewa, Kota Denpasar, Provinsi Bali, Indonesia.

  • Agung Wira Pertama, Warmadewa University

    Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Warmadewa, Kota Denpasar, Provinsi Bali, Indonesia.

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Copyright (c) 2026 Riski Martini, Deny Larasdiputra, Agung Wira Pertama

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