Pemanfaatan E-Commerce dalam Pemasaran Kerajinan Bambu di Kelurahan Pasuluhan, Walantaka - Kota Serang
Affiliation Details
- Ade Komariah: Universitas Bina Bangsa
- Riki Ukhtul Fikri: Universitas Bina Bangsa
- Marista Fiana: Universitas Bina Bangsa
- Rastia Ningsih: Universitas Bina Bangsa
- Uli Wildan Nuryanto: Universitas Bina Bangsa
- Desty Endrawati Subroto: Universitas Bina Bangsa
- Eva Muti'ah: Universitas Bina Bangsa
- Tia Malinda: Universitas Bina Bangsa
- Siti Romlah: Universitas Bina Bangsa
- Silvia Maharani: Universitas Bina Bangsa
Abstract
This community service activity aims to improve the welfare of bamboo craftsmen in Pasuluhan Village, Walantaka - Serang City, through the use of e-commerce as an effective marketing tool. In the current digital era, online product marketing has become an important strategy to expand market reach and increase the competitiveness of local products. This activity involves training for craftsmen in operating e-commerce platforms, starting from creating accounts, managing online stores, to digital promotion strategies. Apart from that, intensive assistance is also provided to help craftsmen understand market trends and optimize the use of technology in marketing bamboo craft products. The results of this activity show an increase in the knowledge and skills of craftsmen in utilizing e-commerce, as well as a significant increase in product sales via online platforms. Thus, it is hoped that this activity can contribute to increasing the income and welfare of bamboo craftsmen in Pasuluhan Village in a sustainable manner.
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Author Biographies
Ade Komariah
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Riki Ukhtul Fikri
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Marista Fiana
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Rastia Ningsih
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Uli Wildan Nuryanto
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Desty Endrawati Subroto
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Eva Muti'ah
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Tia Malinda
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Siti Romlah
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Silvia Maharani
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Article Identifiers
- Article Title: Pemanfaatan E-Commerce dalam Pemasaran Kerajinan Bambu di Kelurahan Pasuluhan, Walantaka - Kota Serang
- DOI: 10.59431/ajad.v4i3.377
- Publication Date: 2024-12-01
- Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
- Volume: 4
- Issue: 3
- Pages: 517-524
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