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Pemanfaatan E-Commerce dalam Pemasaran Kerajinan Bambu di Kelurahan Pasuluhan, Walantaka - Kota Serang

  • 1*,2,3,4,5,6,7,8,9,10 Universitas Bina Bangsa

* Corresponding Author: Ade Komariah

Open Access
DOI
https://doi.org/10.59431/ajad.v4i3.377
Published
Pages
517-524

Issue

Vol. 4 No. 3 (2024)

AJAD : Jurnal Pengabdian kepada Masyarakat
DECEMBER 2024

Abstract

This community service activity aims to improve the welfare of bamboo craftsmen in Pasuluhan Village, Walantaka - Serang City, through the use of e-commerce as an effective marketing tool. In the current digital era, online product marketing has become an important strategy to expand market reach and increase the competitiveness of local products. This activity involves training for craftsmen in operating e-commerce platforms, starting from creating accounts, managing online stores, to digital promotion strategies. Apart from that, intensive assistance is also provided to help craftsmen understand market trends and optimize the use of technology in marketing bamboo craft products. The results of this activity show an increase in the knowledge and skills of craftsmen in utilizing e-commerce, as well as a significant increase in product sales via online platforms. Thus, it is hoped that this activity can contribute to increasing the income and welfare of bamboo craftsmen in Pasuluhan Village in a sustainable manner.

Keywords

E-Commerce Bamboo Craft Pasuluhan

How to Cite

Komariah, A., Fikri, R. U., Fiana, M. ., Ningsih, R. ., Nuryanto, U. W., Subroto, D. E., Muti'ah, E., Malinda, T., Romlah, S., & Maharani, S. (2024). Pemanfaatan E-Commerce dalam Pemasaran Kerajinan Bambu di Kelurahan Pasuluhan, Walantaka - Kota Serang. AJAD : Jurnal Pengabdian Kepada Masyarakat, 4(3), 517-524. https://doi.org/10.59431/ajad.v4i3.377

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Author Biographies

  • Ade Komariah, Universitas Bina Bangsa

    Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.

  • Riki Ukhtul Fikri, Universitas Bina Bangsa

    Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.

  • Marista Fiana, Universitas Bina Bangsa

    Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.

  • Rastia Ningsih, Universitas Bina Bangsa

    Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.

  • Uli Wildan Nuryanto, Universitas Bina Bangsa

    Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.

  • Desty Endrawati Subroto, Universitas Bina Bangsa

    Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.

  • Eva Muti'ah, Universitas Bina Bangsa

    Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.

  • Tia Malinda, Universitas Bina Bangsa

    Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.

  • Siti Romlah, Universitas Bina Bangsa

    Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.

  • Silvia Maharani, Universitas Bina Bangsa

    Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.

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