- +6281377790601
- ajad@msti-indonesia.com
- Mon - Sat: 08:00 - 15:00
_
Articles
Articles
Pemanfaatan E-Commerce dalam Pemasaran Kerajinan Bambu di Kelurahan Pasuluhan, Walantaka - Kota Serang
Ade Komariah, Riki Ukhtul Fikri, Marista Fiana, Rastia Ningsih, Uli Wildan Nuryanto, Desty Endrawati Subroto, Eva Muti'ah, Tia Malinda, Siti Romlah, Silvia Maharani
View Author Affiliations
- Ade Komariah: Universitas Bina Bangsa, Indonesia
- Riki Ukhtul Fikri: Universitas Bina Bangsa, Indonesia
- Marista Fiana: Universitas Bina Bangsa, Indonesia
- Rastia Ningsih: Universitas Bina Bangsa, Indonesia
- Uli Wildan Nuryanto: Universitas Bina Bangsa, Indonesia
- Desty Endrawati Subroto: Universitas Bina Bangsa, Indonesia
- Eva Muti'ah: Universitas Bina Bangsa, Indonesia
- Tia Malinda: Universitas Bina Bangsa, Indonesia
- Siti Romlah: Universitas Bina Bangsa, Indonesia
- Silvia Maharani: Universitas Bina Bangsa, Indonesia
Share Article:
Abstract
This community service activity aims to improve the welfare of bamboo craftsmen in Pasuluhan Village, Walantaka - Serang City, through the use of e-commerce as an effective marketing tool. In the current digital era, online product marketing has become an important strategy to expand market reach and increase the competitiveness of local products. This activity involves training for craftsmen in operating e-commerce platforms, starting from creating accounts, managing online stores, to digital promotion strategies. Apart from that, intensive assistance is also provided to help craftsmen understand market trends and optimize the use of technology in marketing bamboo craft products. The results of this activity show an increase in the knowledge and skills of craftsmen in utilizing e-commerce, as well as a significant increase in product sales via online platforms. Thus, it is hoped that this activity can contribute to increasing the income and welfare of bamboo craftsmen in Pasuluhan Village in a sustainable manner.
Keywords
Author Biographies
Ade Komariah
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Riki Ukhtul Fikri
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Marista Fiana
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Rastia Ningsih
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Uli Wildan Nuryanto
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Desty Endrawati Subroto
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Eva Muti'ah
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Tia Malinda
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Siti Romlah
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Silvia Maharani
Universitas Bina Bangsa
Universtas Bina Bangsa, Kota Serang, Provinsi Banten, Indonesia.
Article Identifiers
- Article Title: Pemanfaatan E-Commerce dalam Pemasaran Kerajinan Bambu di Kelurahan Pasuluhan, Walantaka - Kota Serang
- DOI: 10.59431/ajad.v4i3.377
- Publication Date: 2024-12-01
- Journal: AJAD : Jurnal Pengabdian kepada Masyarakat
- Volume: 4
- Issue: 3
- Pages: 517-524
References
-
Basrowi, B., Muti’ah, E., Kardi, K., Sanudin, S., & Rohan, E. G. (2024). PKM-PENINGKATAN PENGETAHUAN PENCEGAHAN STUNTING KADER POSYANDU MELALUI PEMANFAATAN TEKNOLOGI WHATSAPP GROUP, MEDIA AUDIOVISUAL, DAN KEARIFAN LOKAL. Community Development Journal: Jurnal Pengabdian Masyarakat, 5(2), 2972-2979. DOI: https://doi.org/10.31004/cdj.v5i2.26667.
-
Basrowi, B., Nugroho, N., Purwaningsih, E., Nurkholifah, A. E., Fitriani, E., Muti’ah, E., ... & Nurjanah, A. (2023). PKM-TECHNOPRENEUR-SYARIAH BAGI SANTRI PP AL-MUBAROK. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(4), 6927-6932. DOI: https://doi.org/10.31004/cdj.v4i4.18529.
-
Basrowi, B., Nuryanto, U. W., Muti’ah, E., & Sariwardani, A. (2024). PENCEGAHAN DAN PENANGGULANGAN STUNTING DI DESA KEMUNING. Community Development Journal: Jurnal Pengabdian Masyarakat, 5(1), 1785-1792. DOI: https://doi.org/10.31004/cdj.v5i1.25559.
-
Basrowi, B., Yusuf, F. A., Purwaningsih, E., & Syabarudin, A. (2023). PENINGKATAN GAIRAH UMKM PASCA COVID-19 DI DESA ADAT BADUY. Batara Wisnu: Indonesian Journal of Community Services, 3(2), 272-278.
-
Juanto, A., Basrowi, B., & Umalihayati, U. (2023). PELATIHAN PENINGKATAN ADMINISTRASI PEMERINTAHAN BAGI APARATUR DESA DI DESA JANAKA KECAMATAN JIPUT. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(2), 5360-5364. DOI: https://doi.org/10.31004/cdj.v4i2.16754.
-
Muhatta, M., Fajar, F., Gafur, R., Setiawan, I., Ma’rip, S., Musaffa, T. F. F., ... & Basrowi, B. (2023). SOSIALISASI PENTINGNYA VITAMIN A UNTUK OPTIMALISASI PERTUMBUHAN BALITA. Batara Wisnu: Indonesian Journal of Community Services, 3(2), 346-351.
-
Muti’ah, E., Wahyudi, D., Sari, J., & Basrowi, B. (2024, May). The Role of Social Commerce to Improve E-Commerce Performance. In 2nd International Conference on Management and Business (ICOMB 2023) (pp. 208-215). Atlantis Press.
-
Pricillia, A., & Moh, T. H. (2019). Pemberdayaan Masyarakat Melalui Ekowisata Mangrove. Batara Wisnu Journal: Indonesian Journal of Community Services, 3(2), 1.
-
Purwaningsih, E., Santoso, J. T. B., & Basrowi, B. (2024). PENGETAHUAN HAK KEKAYAAN INTELEKTUAL (HKI) GURU DAN SISWA SMPN 20 PURWOREJO DALAM UPAYA MEMBUDAYAKAN HKI GUNA MENUNJANG KEBERHASILAN PEMBELAJARAN. Community Development Journal: Jurnal Pengabdian Masyarakat, 5(1), 1033-1041. DOI: https://doi.org/10.31004/cdj.v5i1.25044.
-
Rustandi, T., Muti’ah, E., Dewi, W. R., Setiayadi, H., Novianawati, W., Encu, E., & Basrowi, B. (2023). SOSIALISASI PENINGKATAN KESADARAN IBU HAMIL TENTANG PENTINGNYA 1000 HARI PERTAMA KEHIDUPAN. Batara Wisnu: Indonesian Journal of Community Services, 3(2), 296-301.
-
Sofiah, L., Jumadi, J., Agustini, A., Putra, I. M., Masriyadi, M., Kardi, K., ... & Yusuf, F. A. (2023). Pemberdayaan kelompok pemuda dalam budidaya ikan nila. Batara Wisnu: Indonesian Journal of Community Services, 3(2), 320-326.
-
Utami, P. (2019). Optimization of utilization of E-commerce on halal products in Indonesia. Eastern Journal of Economics and Finance, 4(1), 14-23.
Article Statistics
Downloads
Download data is not yet available.
Issue Information
Article Details
| Volume: | 4 |
| Issue: | 3 |
| Year: | 2024 |
| Published: | 2024-12-01 |
| Pages: | 517-524 |
| Section: | Articles |
Additional Information
How to Cite
Komariah, A., Fikri, R. U., Fiana, M. ., Ningsih, R. ., Nuryanto, U. W., Subroto, D. E., Muti'ah, E., Malinda, T., Romlah, S., & Maharani, S. (2024). Pemanfaatan E-Commerce dalam Pemasaran Kerajinan Bambu di Kelurahan Pasuluhan, Walantaka - Kota Serang. AJAD : Jurnal Pengabdian Kepada Masyarakat, 4(3), 517-524. https://doi.org/10.59431/ajad.v4i3.377
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
This work is licensed under a Creative Commons License.
Find This Article
Track citations and research impact
Dimensions
Scientific Connections
Scite
Citation Insights
Google Scholar
Find Articles
ResearchGate
Research Network
Semantic Scholar
Insights & Analytics
Connected Papers
Research Visualization
Crossref
DOI & Metadata
Garuda
Indonesian Journals
Scilit
Scientific Publications
BASE
Open Access Search
Zenodo
Open Repository
Unpaywall
Open Access Finder
OpenCitations
Citation Database
Click to explore metrics and citations
Our News & Similar Articles
Similar Articles
You may also start an advanced similarity search for this article.
Author Publications