Determinants of Purchasing Decisions for the Erigo Brand on the Shopee Application
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- Rudi Laksono: Institut Bisnis dan Informatika Kosgoro 1957,
- Fikri Maulana: Institut Bisnis dan Informatika Kosgoro 1957
Published in March 2026, the first issue of the Indonesian Journal Economic Review (IJER) Volume 6, Number 1, presents a comprehensive collection of 29 research articles covering a wide range of topics in management, economics, education, and finance in Indonesia. The issue prominently features studies on employee performance and workplace dynamics, exploring factors such as leadership style, work discipline, work motivation, career development, performance allowances, organizational justice, and work engagement across various sectors including government agencies, manufacturing, and law enforcement. Several articles examine consumer behavior and marketing strategies, analyzing purchasing decisions for e-commerce platforms, customer satisfaction in food and beverage businesses, product quality, and digital marketing effectiveness. The issue also highlights digital transformation themes, including AI-based human resource management, digital competence in public sector performance, data-driven school management, and digital-based insurance learning for risk literacy. Educational and entrepreneurial studies explore economic education's impact on students' entrepreneurial attitudes and educational tourism-based learning models for coastal areas. Financial and investment research investigates stock price determinants, banking profitability ratios, and corporate risk disclosure effects on financial performance. Additionally, sector-specific studies address regional tax collection processes, SWOT analysis for regional enterprises, and agricultural feasibility of areca nut farming. These studies collectively offer valuable insights for academics, practitioners, and policymakers navigating contemporary business and economic challenges in Indonesia