Vol. 1 No. 1 (2021): April
April
Volume 1 , Issue 1
Published on September 10, 2021, the inaugural issue of the Indonesian Journal Economic Review (IJER) Volume 1, Number 1, features a collection of studies focused on consumer behavior, marketing strategies, and customer satisfaction in various economic contexts within Indonesia. One article explores the effect of brand image, price, and perceived quality on consumer interest in purchasing Wardah Cosmetics products in Banda Aceh City, highlighting the key factors driving buying decisions. Another study examines the impact of marketing communications on consumer decisions to use the XL Cellular Card in Banda Aceh, with consumer motivation serving as a mediating variable. Additionally, there is research on the influence of service quality, received value, and company image on customer satisfaction with savings accounts at PT. Bank Aceh Center in Banda Aceh. The issue also includes a study on the factors such as reputation, responsiveness, gifts, and recommendations that influence customers to switch to the BNI Syariah Meulaboh Branch. Lastly, an article investigates the influence of country of origin and product knowledge on purchase intentions, with product evaluation acting as a mediating variable. These diverse topics underscore the critical role of consumer perceptions and strategic marketing in shaping economic decisions and behaviors in the Indonesian market.
10.35870/ijer.v1i1
2021-09-10
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