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Analysis of the Use of Mobile-Based Aceh Culinary Menu Applications to Improve Customer Experience in the Culinary Industry
Putri latiffa Azzahra, Yusmaneli, Fathurrahmad
View Author Affiliations
- Putri latiffa Azzahra: Lembaga Mitra Solusi Teknologi Informasi (L-MSTI), Indonesia
- Yusmaneli: Lembaga Mitra Solusi Teknologi Informasi (L-MSTI), Indonesia
- Fathurrahmad: STMIK Indonesia Banda Aceh, Indonesia
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Abstract
This research analyzes the implementation of mobile-based menu applications for Acehnese cuisine and their impact on enhancing customer experience in the culinary industry. The study examines information technology applications, particularly mobile applications, as tools for improving accessibility and convenience in ordering and obtaining information about Acehnese culinary dishes. The research methodology includes surveys of active users of mobile-based menu applications in the Acehnese culinary industry, focusing on their perceptions of user experience, application effectiveness in presenting information, and impact on customer satisfaction. Case studies were conducted to examine successful implementations of mobile-based menu applications in Acehnese culinary settings. Data analysis provides understanding about the potential of mobile-based menu applications as tools for improving service quality and customer experience in the Acehnese culinary industry. Research findings benefit culinary industry stakeholders and information technology developers in optimizing mobile application utilization to enhance service quality and customer satisfaction
Author Biographies
Putri latiffa Azzahra
Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)
Junior Researcher, Research Division, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI), Banda Aceh City, Aceh Province, Indonesia
Yusmaneli
Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)
Junior Researcher, Research Division, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI), Banda Aceh City, Aceh Province, Indonesia
Fathurrahmad
STMIK Indonesia Banda Aceh
Informatics Management Study Program, STMIK Indonesia Banda Aceh, Banda Aceh City, Aceh Province, Indonesia
Article Identifiers
- Article Title: Analysis of the Use of Mobile-Based Aceh Culinary Menu Applications to Improve Customer Experience in the Culinary Industry
- DOI: 10.59431/jms.v1i2.295
- Publication Date: 2023-09-10
- Journal: Journal Mobile Technologies (JMS)
- Volume: 1
- Issue: 2
- Pages: 97–110
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Issue Information
Article Details
| Volume: | 1 |
| Issue: | 2 |
| Year: | 2023 |
| Published: | 2023-09-10 |
| Pages: | 97–110 |
| Section: | Articles |
Additional Information
How to Cite
Azzahra, P. latiffa, Yusmaneli, & Fathurrahmad. (2023). Analysis of the Use of Mobile-Based Aceh Culinary Menu Applications to Improve Customer Experience in the Culinary Industry. Journal Mobile Technologies (JMS), 1(2), 97–110. https://doi.org/10.59431/jms.v1i2.295
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This work is licensed under a Creative Commons License.
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