Penerapan Strategi Marketing Pada Aisyah Desert and Drinks Menggunakan Landing Page
DOI:
https://doi.org/10.35870/jmasif.v1i2.125Keywords:
Digital, Technology, Landing Pages, Online shop, MarketingAbstract
The role of internet technology is felt to be increasingly important because it provides multiple benefits for digital marketing. landing page as an online shop system that is very accurate so that any information is included in it. Aisyah Desert and Drinks is one of the food and beverage businesses in Jembrana Regency. Due to the lack of media for offline promotion and information as well as to improve the quality of marketing. then a strategy was built by designing and entering online shop information that aims to make it easier for customers to order at Aisyah Desert and Drinks online based on a website in the form of a landing page. The advantage of using a landing page is being able to create informative and educational offering content, so that potential buyers are interested in buying products and will be very helpful in promoting businesses through this online system. in making this landing page using the waterfall method. This model is actually a "Linear Sequential Model" which describes a systematic and sequential approach to software development, starting with the specification of user requirements and then continuing through the stages of planning, modeling, construction, as well as delivery of the system to the users deployment.
Downloads
References
Rizaldi, T., & Putranto, H. A. (2018). Penerapan digital marketing sebagai strategi marketing dan branding pada UMKM. Prosiding.
Manongga, D., Rahardja, U., Sembiring, I., Lutfiani, N., & Yadila, A. B. (2022). Pengabdian Masyarakat dalam Pemberdayaan UMKM dengan Melakukan Implementasi Website Menggunakan Plugin Elementor Sebagai Media Promosi. ADI Pengabdian Kepada Masyarakat, 3(1), 44–53. https://doi.org/10.34306/adimas.v3i1.810
Pandora, V. V., & Djajalaksana, Y. M. (2022). Penerapan Digital Marketing Multichannel untuk Pemasaran Program Studi Sistem Informasi. Jurnal Teknik Informatika dan Sistem Informasi, 8(1), 100-118. http://dx.doi.org/10.28932/jutisi.v4i3.829
S Pasaribu, J., & Taryanto, A. (2019). IMPLEMENTASI STRATEGI E-MARKETING BERBASIS WEB (STUDI KASUS: PERUSAHAAN KATERING DAN DEKORASI). Jurnal E-Komtek, 2(1), 10 - 22. https://doi.org/10.37339/e-komtek.v2i1.90
Maylinda, S., & Sari, I. P. (2021). Optimalisasi Integrated Digital Marketing dalam Strategi Pemasaran UMKM Imago Raw Honey. JABE (Journal of Applied Business and Economic), 7(4), 521-533. http://dx.doi.org/10.30998/jabe.v7i4.9940
Stubb, C., & Colliander, J. (2019). “This is not sponsored content”–The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts. Computers in Human Behavior, 98, 210-222. https://doi.org/10.1016/j.chb.2019.04.024
Dinata, T. S. (2020). RANCANG BANGUN LANDING PAGE SEBAGAI MEDIA PROMOSI UNTUK UMKM FASHION, KERAJINAN, DAN KULINER (STUDI KASUS: WILAYAH BANDAR LAMPUNG) (Doctoral dissertation, Universitas Teknokrat Indonesia).
Helianthusonfri, J. (2019). Cepat, praktis, dan gratis membuat website. Elex Media Komputindo.
sutrisno, S., Irawati, O., Istiqomah, I., & Rahayu, S. (2022). Pelatihan Pembuatan Website Dengan WIX Pada Siswa SMK Informatika Ciputat: Sutrisno, Okta Irawati, Iis Istiqomah, Santi Rahayu, Jupron. KUAT : Keuangan Umum Dan Akuntansi Terapan, 4(1), 51–56. https://doi.org/10.31092/kuat.v4i1.1493
Hamdi, F. S., & Maita, I. (2022). Pelatihan Pembuatan Website Memanfaatkan Wix Untuk Blog Pribadi Pada Siswa SMAN 2 Gunung Talang: Website Development Training Using Wix for Personal Blogs for Students of SMAN 2 Gunung Talang. CONSEN: Indonesian Journal of Community Services and Engagement, 2(2), 64-69. https://doi.org/10.57152/consen.v2i2.471
Tujni, B., & Hutrianto, H. (2020). PENGEMBANGAN PERANGKAT LUNAK MONITORING WELLIES DENGAN METODE WATERFALL MODEL. Jurnal Ilmiah Matrik, 22(1), 122–130. https://doi.org/10.33557/jurnalmatrik.v22i1.862
