Vol. 3 No. 2 (2023): October
October
Volume 3 , Issue 2
Published on October 30, 2023, the second issue of the Indonesian Journal Economic Review (IJER) Volume 3, Number 2, presents a diverse set of studies focusing on cultural diversity, employee satisfaction, consumer behavior, and customer loyalty within the Indonesian economic landscape, with a particular emphasis on Banda Aceh City. One article provides a review of cultural diversity in companies and its role in improving competitiveness, exploring how embracing varied cultural perspectives can enhance organizational performance. Another study analyzes the impact of hope, choice, and survey feedback on the level of job satisfaction among employees at PT. Bank Indonesia Syariah (Persero) Banda Aceh Branch, highlighting psychological and procedural factors in workplace contentment. Additionally, research examines differences in consumer attitudes toward the decision to purchase Toyota and Honda brand cars in Banda Aceh City, offering insights into brand perception and preference in the automotive market. The issue also includes a study on the influence of customers' favor toward saving at PT Bank Syariah Indonesia (BSI) Banda Aceh, shedding light on factors driving financial behavior in Islamic banking. Lastly, an article investigates the factors determining customer loyalty toward Bear Brand milk drinks in Banda Aceh City, identifying key elements that sustain consumer allegiance in the beverage sector. These studies collectively illustrate the intricate dynamics of cultural, organizational, and market factors shaping economic interactions in Indonesia.
10.59431/ijer.v3i2
2023-10-30
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2023
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