Vol. 4 No. 2 (2024): October
October
Volume 4 , Issue 2
Published on October 10, 2024, the second issue of the Indonesian Journal Economic Review (IJER) Volume 4, Number 2, presents a comprehensive collection of studies focusing on digital marketing, service quality, corporate social responsibility (CSR), consumer behavior, employee discipline, and niche market dynamics in Banda Aceh City. One article analyzes digital marketing strategies employed by Micro, Small, and Medium Enterprises (MSMEs) in Banda Aceh to enhance competitiveness in the post-pandemic era, highlighting the role of technology in business recovery and growth. Another study explores the factors influencing the dimensions of service quality at Bank Central Asia Syariah Banda Aceh Branch, providing insights into customer expectations in Islamic banking. Additionally, research examines the effectiveness of CSR programs in banking companies in Banda Aceh in increasing customer loyalty, underscoring the impact of social initiatives on brand allegiance. The issue also includes a study on the influence of marketing mix variables on consumer decisions to choose Panasonic brand LED televisions in Banda Aceh City, identifying key elements driving electronics purchases. Furthermore, an article investigates the effect of employee loyalty on work discipline at the Department of Education and Culture of Banda Aceh City, shedding light on organizational behavior in the public sector. Lastly, a study analyzes the factors influencing consumer decisions towards the purchase of straw mushrooms in Banda Aceh City, offering a unique perspective on local agricultural product markets. These studies collectively illustrate the multifaceted economic and social factors shaping business and consumer trends in Banda Aceh.
10.59431/ijer.v4i2
2024-10-10
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4
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2024
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