Vol. 4 No. 1 (2024): April
April
Volume 4 , Issue 1
Published on April 30, 2024, the first issue of the Indonesian Journal Economic Review (IJER) Volume 4, Number 1, features a range of studies focusing on production analysis, consumer behavior, and marketing strategies within the economic context of Banda Aceh City and Aceh region. One article analyzes the production and pricing dynamics of sky fish and mackerel tuna at the Ocean Fishery Port Lampulo in Aceh, providing insights into the fisheries sector's economic challenges and opportunities. Another study examines consumer knowledge in adopting Tiens brand health supplement products in Banda Aceh City, highlighting the role of awareness and information in health product adoption. Additionally, research investigates the effect of the promotion mix on customer perceptions at Bank Tabungan Negara Syariah (BTNS) Banda Aceh Branch Office, emphasizing the impact of marketing strategies on banking customer attitudes. The issue also includes a study on the factors driving consumer purchasing decisions for MacBook Air brand laptops in Banda Aceh City, identifying key motivators in the premium technology market. Lastly, an article analyzes the frequency of consumer visits to Pizza Hut fast food restaurants in Banda Aceh City, exploring patterns and influences on dining behavior in the fast food industry. These studies collectively reflect the diverse economic activities and consumer trends shaping markets in the Aceh region.
10.59431/ijer.v4i1
2024-04-30
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