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Articles
Articles
Analysis of Marketing Mix on Property Purchase Decision in Harvest City
Medy Desma Fatwara, Dadan Sundara
View Author Affiliations
- Medy Desma Fatwara: Institut Bisnis dan Informatika Kosgoro 1957 Jakarta, Indonesia
- Dadan Sundara: Institut Bisnis dan Informatika Kosgoro 1957 Jakarta, Indonesia
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Abstract
Promotion and Location. The data used in this research are primary data with the Purposive Sampling method. Purposive sampling is conducted by intentionally distributing questionnaires to consumers who have purchased property in Harvest City, totaling 50 respondents. The data were analyzed using Smart PLS software. The analysis technique used in this study is multiple linear regression. The results show that partially, the variables of Product (X1), Price (X2), Place (X3), and Promotion (X4) significantly affect the Purchase Decision (Y). Meanwhile, simultaneously, the variables of Product (X1), Price (X2), Place (X3), and Promotion (X4) also significantly influence the Purchase Decision (Y).
Keywords
Author Biographies
Medy Desma Fatwara
Institut Bisnis dan Informatika Kosgoro 1957 Jakarta
Management Study Program, faculty of Economics, Institut Bisnis dan Informatika Kosgoro 1957 Jakarta, South Jakarta, Special Capital Region of Jakarta, Indonesia.
Dadan Sundara
Institut Bisnis dan Informatika Kosgoro 1957 Jakarta
Management Study Program, faculty of Economics, Institut Bisnis dan Informatika Kosgoro 1957 Jakarta, South Jakarta, Special Capital Region of Jakarta, Indonesia.
Article Identifiers
- Article Title: Analysis of Marketing Mix on Property Purchase Decision in Harvest City
- DOI: 10.59431/ijer.v5i2.601
- Publication Date: 2025-10-10
- Journal: Indonesian Journal Economic Review (IJER)
- Volume: 5
- Issue: 2
- Pages: 218-227
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Issue Information
Article Details
| Volume: | 5 |
| Issue: | 2 |
| Year: | 2025 |
| Published: | 2025-10-10 |
| Pages: | 218-227 |
| Section: | Articles |
Additional Information
How to Cite
Fatwara, M. D., & Sundara, D. (2025). Analysis of Marketing Mix on Property Purchase Decision in Harvest City. Indonesian Journal Economic Review (IJER), 5(2), 218-227. https://doi.org/10.59431/ijer.v5i2.601
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This work is licensed under a Creative Commons License.
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