Frare N, Razak I, Subagja IK. The Effect of Price and Product Quality are able To Create Customer Value Which Ultimately Drives Detergent Purchasing Decisions in Bekasi City. IJER [Internet]. 2026 Mar. 28 [cited 2026 Jul. 10];6(1):259-67. Available from: https://journal.msti-indonesia.com/index.php/ijer/article/view/757