CAHYANINGTYAS, Nathania Rendyasti; MUFTIADI, Anang; MUTTAQIN, Zaenal. The Effect Of Brand Equity On Purchasing Decisions (Study at PT. X in 2025). Indonesian Journal Economic Review (IJER), [S. l.], v. 6, n. 3, p. 1243–1263, 2026. DOI: 10.59431/ijer.v6i3.948. Disponível em: https://journal.msti-indonesia.com/index.php/ijer/article/view/948. Acesso em: 6 sep. 2026.