SEPTIANINGSIH, Dwi; FITRIANINGSIH; PUTRI, Natasya Anggieta; OKTAVIANI, Senia; MURCITANINGRUM. The Role of Product Innovation in Consumer Purchase Intention at Multi Mart Jaya Store in Hargomulyo Village. Indonesian Journal Economic Review (IJER), [S. l.], v. 6, n. 2, p. 605–611, 2026. DOI: 10.59431/ijer.v6i2.813. Disponível em: https://journal.msti-indonesia.com/index.php/ijer/article/view/813. Acesso em: 13 jun. 2026.