FRARE, Naomi; RAZAK, Ismail; SUBAGJA, Iwan Kurniawan. The Effect of Price and Product Quality are able To Create Customer Value Which Ultimately Drives Detergent Purchasing Decisions in Bekasi City. Indonesian Journal Economic Review (IJER), [S. l.], v. 6, n. 1, p. 259–267, 2026. DOI: 10.59431/ijer.v6i1.757. Disponível em: https://journal.msti-indonesia.com/index.php/ijer/article/view/757. Acesso em: 10 jul. 2026.