(1)
Septianingsih, D.; Fitrianingsih; Putri, N. A.; Oktaviani, S.; Murcitaningrum. The Role of Product Innovation in Consumer Purchase Intention at Multi Mart Jaya Store in Hargomulyo Village. IJER 2026, 6 (2), 605–611. https://doi.org/10.59431/ijer.v6i2.813.