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The Relationships Of Novelty Seeking, Social Influence, Social Status Consumption, Store Image and Perceived Value Toward Consumption Of Counterfeit Automotive Spare Parts

Mohammad Rizky Gartina, Fiter Abadi

View Author Affiliations
  • Mohammad Rizky Gartina: Universitas Swiss German, Indonesia
  • Fiter Abadi: Universitas Swiss German, Indonesia
DOI:
https://doi.org/10.59431/ijer.v6i3.983
Published:
September 28, 2026
Pages:
1540-1557

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Abstract

The rising consumption of counterfeit automotive spare parts in Indonesia presents significant challenges, particularly in the automation sector where product quality directly affects safety and operational performance. Despite increased enforcement and awareness efforts, many consumers continue to knowingly purchase non-deceptive counterfeit products. This study aims to examine and discuss the influence of Novelty Seeking, Social Influence, Social Status Consumption, and Store Image on the Consumption of Counterfeit Products, with Perceived Value acting as a mediating variable. A total of 396 respondents, all of whom are Indonesian consumers with experience purchasing counterfeit spare parts, participated in this study. A quantitative research approach was used, utilizing a structured questionnaire as the primary instrument. Data were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS. Furthermore, the structural equation modeling results confirm that perceived value acts as a significant mediator in the relationship between novelty seeking, social influence, social status, store image, and the consumption of counterfeit automotive spare parts (specific indirect effects, p<0.05) The results show that all independent variables have a positive influence on counterfeit product consumption. Additionally, Perceived Value plays a significant mediating role in these relationships. This study clarifies the psychological, social, and perceptual mechanisms that sustain counterfeit consumption and provides valuable insights for policymakers and brand managers in addressing this growing issue.

Keywords

Novelty Seeking; Social Influence; Social Status Consumption; Store Image; Perceived Value; Consumption of Counterfeit Products
Author Biographies
Mohammad Rizky Gartina

Universitas Swiss German

Google Scholar ResearchGate ORCID

Study Program Master of Business Administration, Fakultas Faculty of Business and Communication, Universitas Swiss German, Indonesia.

Fiter Abadi

Universitas Swiss German

Google Scholar ResearchGate ORCID

Study Program Master of Business Administration, Fakultas Faculty of Business and Communication, Universitas Swiss German, Indonesia.

Article Identifiers
  • Article Title: The Relationships Of Novelty Seeking, Social Influence, Social Status Consumption, Store Image and Perceived Value Toward Consumption Of Counterfeit Automotive Spare Parts
  • DOI: 10.59431/ijer.v6i3.983
  • Publication Date: 2026-09-28
  • Journal: Indonesian Journal Economic Review (IJER)
  • Volume: 6
  • Issue: 3
  • Pages: 1540-1557
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Issue Information

Article Details

Volume: 6
Issue: 3
Year: 2026
Published: 2026-09-28
Pages: 1540-1557
Section: Articles
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Gartina, M. R., & Abadi, F. (2026). The Relationships Of Novelty Seeking, Social Influence, Social Status Consumption, Store Image and Perceived Value Toward Consumption Of Counterfeit Automotive Spare Parts. Indonesian Journal Economic Review (IJER), 6(3), 1540-1557. https://doi.org/10.59431/ijer.v6i3.983
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