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• The Effect of Instagram Content Quality of HL Outfit on Consumer Purchase Intention through Brand Image as a Mediating Variable

  Dewi Candrawati, Egan Evanzha Yudha Amriel

  1340-1349

  2026-09-28

• The Role of Product Innovation in Consumer Purchase Intention at Multi Mart Jaya Store in Hargomulyo Village

  Dwi Septianingsih, Fitrianingsih, Natasya Anggieta Putri, Senia Oktaviani, Murcitaningrum

  605–611

  2026-06-28

• The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables

  Zulfan Yusuf, Sarboini

  35-43

  2021-09-10

• The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables (Study on Maspion Brand Electronic Products in Banda Aceh City)

  Indra AKBAR, Rahmat ARFAN, Ricky ARIANSYAH, MIRNAWATI

  50-59

  2021-12-30

• AI-Driven Personalization and Purchase Intention: The Mediating Role of Algorithmic Fairness Perception

  Roby Nur Akbar, Kamaluddin, Nirwana, Adi Suprayitno

  1054–1070

  2026-09-28

• The Influence of Customer Trust and Customer Commitment to Consumer Purchase Intention of Electronic Products

  Teuku Muana REFI, JAMALI, Muhammad JAMIL

  44-50

  2021-12-30

• Effect of Brand Image, Price, and Quality Perceived by Consumers on Interest in Buying Wardah Cosmetics Products in Banda Aceh City

  Josi Farmiati, Ismail

  1-9

  2021-09-10