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The Effect of Price and Product Quality are able To Create Customer Value Which Ultimately Drives Detergent Purchasing Decisions in Bekasi City
Naomi Frare, Ismail Razak, Iwan Kurniawan Subagja
Affiliation Details
Naomi Frare: Universitas Krisnadwipayana, Indonesia
Ismail Razak: Universitas Krisnadwipayana, Indonesia
Iwan Kurniawan Subagja: Universitas Krisnadwipayana, Indonesia
Pages: 259-267 Views: 162 | Downloads: 232 DOI: 10.59431/ijer.v6i1.757
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Abstract Full Text
Determinants of Purchasing Decisions for the Erigo Brand on the Shopee Application
Rudi Laksono, Fikri Maulana
Affiliation Details
Rudi Laksono: Institut Bisnis dan Informatika Kosgoro 1957,, Indonesia
Fikri Maulana: Institut Bisnis dan Informatika Kosgoro 1957, Indonesia
Pages: 1-8 Views: 259 | Downloads: 279 DOI: 10.59431/ijer.v6i1.712
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Abstract Full Text
The Influence Of Price And Promotion On Consumer Buying Interest At Indomaret Bandar Lampung
Ahmad Aldi Arafat, Tri Lestira Putri Warganegara
Affiliation Details
Ahmad Aldi Arafat: Universitas Bandar Lampung, Indonesia
Tri Lestira Putri Warganegara: Universitas Bandar Lampung, Indonesia
Pages: 274-282 Views: 380 | Downloads: 455 DOI: 10.59431/ijer.v5i2.621
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Abstract Full Text
Analysis of the Frequency of Consumer Visits to Pizza Hut Fast Food Restaurants in Banda Aceh City
Ijal Fahmi
Affiliation Details
Ijal Fahmi: universitas serambi mekkah, Indonesia
Pages: 33-41 Views: 664 | Downloads: 1.357 DOI: 10.59431/ijer.v4i1.333
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Abstract pdf
Effect of Availability, Product Quality, Promotion and Price on Consumer Satisfaction of Asus Laptop Users in Banda Aceh City
Zulfan Yusuf, Syamsul Rizal
Affiliation Details
Zulfan Yusuf: Universitas Serambi Mekkah, Indonesia
Syamsul Rizal: Akademi Keuangan Perbankan Nusantara, Indonesia
Pages: 79-85 Views: 6.428 | Downloads: 7.808 DOI: 10.35870/ijer.v2i2.109
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Abstract Full Text
Effect of Brand Image, Price, and Quality Perceived by Consumers on Interest in Buying Wardah Cosmetics Products in Banda Aceh City
Josi Farmiati, Ismail
Affiliation Details
Josi Farmiati: Politeknik Kutaraja, Indonesia
Ismail: Politeknik Kutaraja, Indonesia
Pages: 1-9 Views: 9.111 | Downloads: 14.391 DOI: 10.35870/ijer.v1i1.17
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Abstract Full Text
The Influence of Price and Quality on The Purchase of Honda Scoopy Motorcycle in Banda Aceh City
Hamdani, Ismail
Affiliation Details
Hamdani: Politeknik Kutaraja, Indonesia
Ismail: Politeknik Kutaraja, Indonesia
Pages: 35-42 Views: 791 | Downloads: 1.199 DOI: 10.59431/ijer.v3i1.173
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Abstract Full Text
The Effect of ROE, DER, and EPS on Stock Prices of IDX Energy Companies (2020–2024)
Farhatul Azizah, Dr. Drs. H. Acep Komara, SE., M.Si., Ak., CSRS
Affiliation Details
Farhatul Azizah: Universitas Swadaya Gunung Jati, Indonesia
Dr. Drs. H. Acep Komara, SE., M.Si., Ak., CSRS: Universitas Swadaya Gunung Jati, Indonesia
Pages: 239-249 Views: 360 | Downloads: 450 DOI: 10.59431/ijer.v6i1.752
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Abstract Full Text
Analysis Of Production And Prices Of Sky Fish And Mackarel Tuna At The Ocean Fishery Port Lampulo Aceh
Hamdani
Affiliation Details
Hamdani: Politeknik kutaraja, Indonesia
Pages: 1-5 Views: 506 | Downloads: 1.249 DOI: 10.59431/ijer.v4i1.329
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Abstract Full Text
Analysis of Marketing Mix on Property Purchase Decision in Harvest City
Medy Desma Fatwara, Dadan Sundara
Affiliation Details
Medy Desma Fatwara: Institut Bisnis dan Informatika Kosgoro 1957 Jakarta, Indonesia
Dadan Sundara: Institut Bisnis dan Informatika Kosgoro 1957 Jakarta, Indonesia
Pages: 218-227 Views: 295 | Downloads: 356 DOI: 10.59431/ijer.v5i2.601
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Abstract Full Text
The Influence of Marketing Mix Variables on Consumer Decisions to Choose Panasonic Brand LED Television In Banda Aceh City
Muhammad Jamil, Ismail
Affiliation Details
Muhammad Jamil: Akademi Keuangan Perbankan Nusantara, Indonesia
Ismail: Politeknik Kutaraja, Indonesia
Pages: 70-77 Views: 616 | Downloads: 1.297 DOI: 10.59431/ijer.v4i2.439
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Abstract Full Text
Differences in Consumer Attitudes in the Decision to Purchase Toyota Brand Cars and Honda Brand Cars in Banda Aceh City
IJal Fahmi, Hamdani Hamdani
Affiliation Details
IJal Fahmi: Universitas Serambi Mekkah, Indonesia
Hamdani Hamdani: Politeknik Kutaraja, Indonesia
Pages: 63-71 Views: 683 | Downloads: 1.288 DOI: 10.59431/ijer.v3i2.229
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Abstract Full Text
The Impact of Inflation and Government Expenditure on Economic Growth Moderated by Gross Domestic Product
Ramadhani Kirana Putra, Afni Yeni, Rifqah Harahap, Ramadhani Hamzah, Musran Munizu
Affiliation Details
Ramadhani Kirana Putra: Universitas Mahaputra Muhammad Yamin., Indonesia
Afni Yeni: Universitas Mahaputra Muhammad Yamin., Indonesia
Rifqah Harahap: STIE IBMI Medan., Indonesia
Ramadhani Hamzah: STIE Bisnis Indonesia., Indonesia
Musran Munizu: Universitas Hasanuddin., Indonesia
Pages: 423–430 Views: 289 | Downloads: 275 DOI: 10.59431/ijer.v6i2.779
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Abstract Full Text
Factors Influencing Consumer Decisions Towards The Purchase Of Straw Mushrooms In Banda Aceh City
cut eva wani, Erni Wiriani
Affiliation Details
cut eva wani: Akademi Keuangan Perbankan Nusantara, Indonesia
Erni Wiriani: Akademi Keuangan Perbankan Nusantara, Indonesia
Pages: 87-94 Views: 730 | Downloads: 1.266 DOI: 10.59431/ijer.v4i2.445
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Abstract Full Text
Effects of Liquidity and Solvency on Stock Investment Returns in PT Telkom Indonesia Tbk for the 2014-2025 Period
Nurwita, Noryani, Lisdawati
Affiliation Details
Nurwita: Universitas Pamulang, Indonesia
Noryani: Universitas Pamulang, Indonesia
Lisdawati: Universitas Pamulang, Indonesia
Pages: 635–642 Views: 171 | Downloads: 179 DOI: 10.59431/ijer.v6i2.820
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Abstract Full Text
An Analysis of the Role of Fiscal Policy in Controlling CO2 Emissions in the Industrial Sector in Indonesia
Viola Novaryca, Nayla Desviona, Lizabeth Sari Dewi, Asramid Yasin
Affiliation Details
Viola Novaryca: Universitas Muhammadiyah Jambi, Indonesia
Nayla Desviona: Universitas Muhammadiyah Jambi, Indonesia
Lizabeth Sari Dewi: Universitas Muhammadiyah Jambi, Indonesia
Asramid Yasin: Universitas Halu Oleo, Indonesia
Pages: 506–515 Views: 212 | Downloads: 167 DOI: 10.59431/ijer.v6i2.803
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Abstract Full Text
The Effect of Solvency and Profitability on Firm Value with Dividend Policy as a Moderating Variable in the Infrastructure Sector for the Period 2020–2024
Ismi Indrian, Krisdiana
Affiliation Details
Ismi Indrian: Universitas Swadaya Gunung Jati, Indonesia
Krisdiana: Universitas Swadaya Gunung Jati, Indonesia
Pages: 494–505 Views: 285 | Downloads: 209 DOI: 10.59431/ijer.v6i2.797
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Abstract Full Text
Effect Of Current Ratio and Leverage On Company Value at PT FKS Food Sejahtera Tbk
Endang Nurita, Eka Rahim, Akhmad Akbar
Affiliation Details
Endang Nurita: Universitas Pamulang, Indonesia
Eka Rahim: Universitas Pamulang, Indonesia
Akhmad Akbar: Universitas Pamulang, Indonesia
Pages: 1521-1530 Views: 38 | Downloads: 29 DOI: 10.59431/ijer.v6i3.979
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Abstract Full Text
Infrastructure Development Planning Based on Local Potential to Increase Farmers Income: (Case Study Porang of Kindang Village, Kindang District, Bulukumba Regency)
Andi Asrul, Basri Bado, Muhammad Syafri, Muhammad Imam Ma'ruf, Diah Retno Dwi Hastuti
Affiliation Details
Andi Asrul: Universitas Negeri Makassar., Indonesia
Basri Bado: Universitas Negeri Makassar., Indonesia
Muhammad Syafri: Universitas Negeri Makassar., Indonesia
Muhammad Imam Ma'ruf: Universitas Negeri Makassar., Indonesia
Diah Retno Dwi Hastuti: Universitas Negeri Makassar., Indonesia
Pages: 467–484 Views: 262 | Downloads: 233 DOI: 10.59431/ijer.v6i2.782
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Abstract Full Text
The Influence of Social Media Marketing on Blind Box Purchase Interest among Generation Z at MINISO Suzuya, Lhokseumawe City
Rizki Aujan Fahri, Sufi Sufi, Nanda Ameliany, Cut Sukmawati, Sutriani Sutriani
Affiliation Details
Rizki Aujan Fahri: Malikussaleh University, Indonesia
Sufi Sufi: Universitas Malikussaleh, Indonesia
Nanda Ameliany: Universitas Malikussaleh, Indonesia
Cut Sukmawati: Universitas Malikussaleh, Indonesia
Sutriani Sutriani: Universitas Malikussaleh, Indonesia
Pages: 1285-1293 Views: 98 | Downloads: 71 DOI: 10.59431/ijer.v6i3.954
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Abstract Full Text
The Effect Of Pricing Strategy On Customer Satisfaction In Conditional Buffet Business Kitchen Bar Bar By Kak Mir East Aceh
Dilla Nazatul Amira, Lisa Iryani, Maisyura Maisyura, Sufi Sufi, Teuku Zulkarnaen
Affiliation Details
Dilla Nazatul Amira: Universitas Malikussaleh, Indonesia
Lisa Iryani: Universitas Malikussaleh, Indonesia
Maisyura Maisyura: Universitas Malikussaleh, Indonesia
Sufi Sufi: Universitas Malikussaleh, Indonesia
Teuku Zulkarnaen: Universitas Malikussaleh, Indonesia
Pages: 1264-1274 Views: 115 | Downloads: 75 DOI: 10.59431/ijer.v6i3.952
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Abstract Full Text
Marketing Mix Strategy On Marketing Performance And Company Performance In The Business Environment As Moderating Variables (Study on: Small and Medium Seaweed Industry Players in Bontang City)
M Risal
Affiliation Details
M Risal: Universitas Muhammadiyah Kalimantan Timur, Indonesia
Pages: 187-197 Views: 477 | Downloads: 405 DOI: 10.59431/ijer.v5i2.613
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Abstract Full Text
Marketing Strategy in Increasing Product Sales at PT Avipen Adhitama Industries in Tangerang City
Haryantini, Priyantini Dewi
Affiliation Details
Haryantini: Universitas Pamulang., Indonesia
Priyantini Dewi: Politeknik Ahli Usaha Perikanan,, Indonesia
Pages: 284–290 Views: 213 | Downloads: 312 DOI: 10.59431/ijer.v6i1.636
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Abstract Full Text
The Influence of Channel Member Management Program on Sales Ability of Indosat Frontliners in Banda Aceh City
Lukman Ahmad, Mujiburahman
Affiliation Details
Lukman Ahmad: STMIK Indonesia Banda Aceh, Indonesia
Mujiburahman: STMIK Indonesia Banda Aceh, Indonesia
Pages: 1-8 Views: 676 | Downloads: 1.202 DOI: 10.59431/ijer.v3i1.168
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Abstract Full Text
The Influence of Brand Image and Brand Awareness on the Decision to Purchase an iPhone in Cirebon
Fardan Walidina, Lis Tatin Hernidatiatin
Affiliation Details
Fardan Walidina: Universitas Swadaya Gunung Jati, Indonesia
Lis Tatin Hernidatiatin: Universitas Swadaya Gunung Jati, Indonesia
Pages: 662–670 Views: 188 | Downloads: 204 DOI: 10.59431/ijer.v6i2.821
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Abstract Full Text
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