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• Effect of Brand Image, Price, and Quality Perceived by Consumers on Interest in Buying Wardah Cosmetics Products in Banda Aceh City

  Josi Farmiati, Ismail

  1-9

  2021-09-10

• The Effect of Digital Promotion and Perceived Ease of Use on Generation Z Consumptive Behavior in Cirebon, Indonesia

  Muhammad Yasser, May Dedu

  899-913

  2026-06-28

• The Relationships Of Novelty Seeking, Social Influence, Social Status Consumption, Store Image and Perceived Value Toward Consumption Of Counterfeit Automotive Spare Parts

  Mohammad Rizky Gartina, Fiter Abadi

  1540-1557

  2026-09-28

• Perceived Organizational Support and Work Spirit as Predictors of Workplace Happiness: The Mediating Role of Employee Engagement Among Public Hospital Nurses

  Ira Widya Sari, Dedi Muhammad Siddiq, Catur Setiya Sulistiyana, Nur Haslina Ramli, Nhan Cam Tri

  932-944

  2026-06-28

• Transparency, Algorithmic Fairness, and Employee Performance in AI-Based HR: The Moderating Role of Trust in Management

  Muhammad Irvan, Bachrudin Syahroni, Moh. Yudi Mahadianto

  101-115

  2026-03-28

• Transcendent Brand Meaning, Perceived Brand Authenticity, Moral Brand Consistency, Emotional Brand Synchronicity, and Communal Brand Identification in Building Brand Loyalty: A Concurrent Triangulation Mixed-Methods Approach

  Elizabeth Elizabeth, Silvia Ekasari, Heny herawati, Gusti Noorlitaria Achmad, Syamsul Syamsul

  1576–1585

  2026-09-28

• AI-Driven Personalization and Purchase Intention: The Mediating Role of Algorithmic Fairness Perception

  Roby Nur Akbar, Kamaluddin, Nirwana, Adi Suprayitno

  1054–1070

  2026-09-28

• Effect of Service Quality, Received Value, and Company Image on Customer Satisfaction Savings in PT. Bank Aceh Center Banda Aceh

  Muhammad Jamil, Jamali

  19-25

  2021-09-10

• The Impact Of Ai-Powered Service Features On Customer Satisfaction: Ride-Hailing Apps In Indonesia

  Alvin Kenneth, Fiter Abadi

  836-845

  2026-06-28

• Enhancing Job Performance Through Work Engagement: The Role of Perceived Organizational Support Among Non-Medical Employees

  Padilah Hamzah, Agi Syarif Hidayat

  583–594

  2026-06-28

• The UTAUT Model in the Continuance Intention of E-Wallets (QRIS) by MSMEs: With the Moderating Effect of Security Risk

  Tri Yulita Sari, Baihaqi, Irwansyah

  1184–1197

  2026-09-28

• The Influence of Work-Life Balance and Organizational Support on Organizational Citizenship Behavior: Moderated by Burnout

  Faisal Putra Arafat, Bachrudin Syahroni, Moh. Yudi Mahadianto

  116-130

  2026-03-28

• Bridging Financial Literacy and Sustainable Development: Validating the Technology Acceptance Model in Predicting FinB Edu Adoption

  Fitriana Rakhma Dhanias, Amelia Ika Pratiwi, Hikma Anuqra

  1596–1604

  2026-09-28

• The Effect Of Brand Equity On Purchasing Decisions (Study at PT. X in 2025)

  Nathania Rendyasti Cahyaningtyas, Anang Muftiadi, Zaenal Muttaqin

  1243-1263

  2026-09-28

• Evaluating the Management Effectiveness of Free Nutritious Meal Program Funding: Program Managers' Perspectives at SPPG Muko Dayah

  Sifa Nuzula, Zahriatul Aini

  442–456

  2026-06-28

• Digital Transformation of Data-Driven School Management for Improving Education Quality in the Thousand Islands, Indonesia

  Dede Latipah, Muhamad Alimudin, Dyah Prita Anggraini

  217-226

  2026-03-28