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The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables (Study on Maspion Brand Electronic Products in Banda Aceh City)
Indra AKBAR, Rahmat ARFAN, Ricky ARIANSYAH, MIRNAWATI
Affiliation Details
  • Indra AKBAR: Politeknik Kutaraja
  • Rahmat ARFAN: Politeknik Kutaraja
  • Ricky ARIANSYAH: Politeknik Kutaraja
  • MIRNAWATI: Politeknik Kutaraja
Pages: 50-59 Views: 3.947 | Downloads: 6.478 DOI: 10.35870/ijer.v1i2.46 SciteScite | DimensionsDimensions | Google ScholarGoogle Scholar
Abstract Full Text
The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables
Zulfan Yusuf, Sarboini
Affiliation Details
  • Zulfan Yusuf: Universitas Serambi Mekkah
  • Sarboini: Universitas Serambi Mekkah
Pages: 35-43 Views: 3.962 | Downloads: 7.194 DOI: 10.35870/ijer.v1i1.21 SciteScite | DimensionsDimensions | Google ScholarGoogle Scholar
Abstract Full Text
Effect of Brand Image, Price, and Quality Perceived by Consumers on Interest in Buying Wardah Cosmetics Products in Banda Aceh City
Josi Farmiati, Ismail
Affiliation Details
  • Josi Farmiati: Politeknik Kutaraja
  • Ismail: Politeknik Kutaraja
Pages: 1-9 Views: 8.750 | Downloads: 13.947 DOI: 10.35870/ijer.v1i1.17 SciteScite | DimensionsDimensions | Google ScholarGoogle Scholar
Abstract Full Text
The Influence of E-Commerce Trust, Site Loyalty, and Satisfaction on Digital Consumer Purchase Behavior
Ayu Anora, Muchayatin, Yanti Mayasari Ginting
Affiliation Details
  • Ayu Anora: Universitas Bumi Persada, Lhokseumawe City.
  • Muchayatin: Universitas 17 Agustus 1945 Semarang
  • Yanti Mayasari Ginting: Universitas Riau
Pages: 43-54 Views: 447 | Downloads: 916 DOI: 10.59431/ijer.v5i1.512 SciteScite | DimensionsDimensions | Google ScholarGoogle Scholar
Abstract Full Text
Factors Influencing Consumer Decisions Towards The Purchase Of Straw Mushrooms In Banda Aceh City
cut eva wani, Erni Wiriani
Affiliation Details
  • cut eva wani: Akademi Keuangan Perbankan Nusantara
  • Erni Wiriani: Akademi Keuangan Perbankan Nusantara
Pages: 87-94 Views: 527 | Downloads: 859 DOI: 10.59431/ijer.v4i2.445 SciteScite | DimensionsDimensions | Google ScholarGoogle Scholar
Abstract Full Text
The Influence of Customer Trust and Customer Commitment to Consumer Purchase Intention of Electronic Products
Teuku Muana REFI, JAMALI, Muhammad JAMIL
Affiliation Details
  • Teuku Muana REFI: Akademi Keuangan Perbankan Nusantara
  • JAMALI: Akademi Keuangan Perbankan Nusantara
  • Muhammad JAMIL: Akademi Keuangan Perbankan Nusantara
Pages: 44-50 Views: 4.150 | Downloads: 6.596 DOI: 10.35870/ijer.v1i2.45 SciteScite | DimensionsDimensions | Google ScholarGoogle Scholar
Abstract Full Text
The Influence of Religiosity and Social and Psychological Factors on Purchase Decisions and Consumer Loyalty
Yanti Mayasari Ginting, Rory Handriano, Sutomo
Affiliation Details
  • Yanti Mayasari Ginting: Universitas Riau
  • Rory Handriano: Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin
Pages: 283-292 Views: 29 | Downloads: 10 DOI: 10.59431/ijer.v5i2.622 SciteScite | DimensionsDimensions | Google ScholarGoogle Scholar
Abstract Full Text
Analysis of Marketing Mix on Property Purchase Decision in Harvest City
Medy Desma Fatwara, Dadan Sundara
Affiliation Details
  • Medy Desma Fatwara: Institut Bisnis dan Informatika Kosgoro 1957 Jakarta
  • Dadan Sundara: Institut Bisnis dan Informatika Kosgoro 1957 Jakarta
Pages: 218-227 Views: 48 | Downloads: 41 DOI: 10.59431/ijer.v5i2.601 SciteScite | DimensionsDimensions | Google ScholarGoogle Scholar
Abstract Full Text
The Influence of Marketing Mix Variables on Consumer Decisions to Choose Panasonic Brand LED Television In Banda Aceh City
Muhammad Jamil, Ismail
Affiliation Details
  • Muhammad Jamil: Akademi Keuangan Perbankan Nusantara
  • Ismail: Politeknik Kutaraja
Pages: 70-77 Views: 368 | Downloads: 889 DOI: 10.59431/ijer.v4i2.439 SciteScite | DimensionsDimensions | Google ScholarGoogle Scholar
Abstract Full Text
The Influence of Price and Quality on The Purchase of Honda Scoopy Motorcycle in Banda Aceh City
Hamdani, Ismail
Affiliation Details
  • Hamdani: Politeknik Kutaraja
  • Ismail: Politeknik Kutaraja
Pages: 35-42 Views: 579 | Downloads: 852 DOI: 10.59431/ijer.v3i1.173 SciteScite | DimensionsDimensions | Google ScholarGoogle Scholar
Abstract Full Text
Impact of Brand Advertising, Consumer Confidence, and Consumer Attitudes on Purchase of Honda Brand Vehicles in Banda Aceh City
Syamsul Rizal, Zulfan Yusuf
Affiliation Details
  • Syamsul Rizal: Akademi Keuangan dan Perbankan Nusantara
  • Zulfan Yusuf: Universitas Serambi Mekkah Banda Aceh
Pages: 9-16 Views: 573 | Downloads: 883 DOI: 10.59431/ijer.v3i1.169 SciteScite | DimensionsDimensions | Google ScholarGoogle Scholar
Abstract Full Text
Factors That Drive Consumers In Purchasing Decisions For Macbook Air Brand Laptops In Banda Aceh City
Syamsul Rizal, Tarmizi, Alfina
Affiliation Details
  • Syamsul Rizal: Akademi Keuangan Perbankan Nusantara
  • Tarmizi: STMIK Indonesia Banda Aceh
  • Alfina: STMIK Indonesia Banda Aceh
Pages: 24-32 Views: 427 | Downloads: 897 DOI: 10.59431/ijer.v4i1.332 SciteScite | DimensionsDimensions | Google ScholarGoogle Scholar
Abstract Full Text
Differences in Consumer Attitudes in the Decision to Purchase Toyota Brand Cars and Honda Brand Cars in Banda Aceh City
IJal Fahmi, Hamdani Hamdani
Affiliation Details
  • IJal Fahmi: Universitas Serambi Mekkah
  • Hamdani Hamdani: Politeknik Kutaraja
Pages: 63-71 Views: 409 | Downloads: 897 DOI: 10.59431/ijer.v3i2.229 SciteScite | DimensionsDimensions | Google ScholarGoogle Scholar
Abstract Full Text
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